Creating a successful business has always been more than simply opening shop and waiting for customers to find you. When you’re trying to improve your business, you need to have a great marketing plan, and that includes a comprehensive social media strategy. If you want to entice customers, you’re going to want to consider having a great company Facebook page.
Image via Flickr by Bruce McKay
Select Your Page Type
The first thing you need to do when you’re creating a business page is to select the proper type of business. Pages are listed together in their different categories. If you want people to be able to find your business and interact with your company easily, this first step is crucial.
Facebook currently has six different categories you can choose from for your company:
- Local Business or Place
- Company, Organization, or Institution
- Brand or Product
- Artist, Band, or Public Figure
- Cause or Community
There are many instances where these categories overlap. For example, a local, non-profit theatre group could select entertainment, local business, or cause/community. It all depends on what the organization wants to focus on. Choose the section that will be most beneficial to your business. (more…)