Proper placement of “trust logos” can make a huge difference in conversion rate.

Verisign recently published a study demonstrating that the “trust index” of your average web visitor is at a paltry 61.5 points out of a possible 100.

In other words, your average web visitor is extremely wary and rates the overall trust worthiness of unfamiliar websites just above an “F”.

It’s for this reason that many security & trust logos exist – they’re designed to bring outside credibility and reinforce that a new user can trust your website.

trust-logos

Most of the big players in the trust logo space offer a litany of studies demonstrating how simply adding their logo will improve your website conversion rate.

We’ve found, however, that proper placement of your trust logo can make a significant difference in how much the conversion rate will improve. Continue reading “Proper placement of “trust logos” can make a huge difference in conversion rate.”

Personalizing your email subject lines can drop your conversion rate . . .

Building on our last post about optimizing your email conversion rate, the 10th eMail Marketing Metrics Report came out and contains many points that you can use to help increase your conversion rate and optimize your email campaigns.

But beware, there are some traps in their data that can lead your conversion rate astray – let’s start by looking at a few of their key points:

Personalization can work against your conversion rate . . . Continue reading “Personalizing your email subject lines can drop your conversion rate . . .”

Optimize your email conversion rate with 3 quick tips . . .

We’re known for our website optimization services, but we regularly optimize our clients’ permission email campaigns as well.

We recently doubled the conversion rate of a campaign for a large automotive insurance company, and I thought we’d share a few tips that we learned along the way. Continue reading “Optimize your email conversion rate with 3 quick tips . . .”

Why aren’t Apple’s error messages written by marketers?

This morning as I was updating my iPhone, I received the following error message in iTunes:

User Interface design, like website optimization, is all about removing friction for your end users, and I was offended by a number of Apple’s choices on this screen: Continue reading “Why aren’t Apple’s error messages written by marketers?”