Retention Marketing And Your Online Business – A Match Made In Heaven

Retention Marketing And Your Online Business - A Match Made In Heaven

Keeping the customers you have today has never been more important for your online business.

While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run.

We’re going to look at retention marketing and your online business. They are a match made in heaven, and we’re going to explain why.

First, let’s look at some statistics on the importance of retention marketing.

The Value of Retention Marketing

If you’re one of the many businesses not currently working to retain your existing clients, we’re going to provide you a few reasons why it’s time to refresh your marketing strategy.

Here’s a few reasons why retaining current customers is “better” for your business than acquiring new ones.

  1. A 2% increase in customer retention has the same effect as decreasing costs by 10%.
  2. Acquiring new customers can cost nearly five times as much as making your current customers happy.
  3. About 80% of your profits will come from just 20% of your existing, loyal customers.
  4. If you reduce your customer defection or churn rate by 5%, you’ll increase your company’s profitability 25-125%!
  5. Nearly 70% of your customers will leave your company because they don’t think you really care or because you provided poor customer service.
  6. Companies that prioritize customer service generate 60% more in profits than their competition.
  7. When customers are happy, they will tell nine of their friends about it. On the flip side, when customers are unhappy, they’ll tell 22 of their friends.

Now that we’ve solidly convinced you of the importance of retention marketing and your online business, let’s look at some tactics that work. Continue reading “Retention Marketing And Your Online Business – A Match Made In Heaven”

First Impressions Last – 5 Reasons You Need A Great Landing Page

Reasons You Need A Great Landing Page

You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count.

Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.

According to an article by ABCNews, first impressions are the most important. They indicate the future course of a relationship with someone.

Just what does this have to do with your landing page?

The BBC tells us that Internet users make up their minds about the quality of your website and the information on it in the blink of an eye. That’s just a 20th of a second.

Because of the importance and value of the first impression, we’re going to look at five reasons you need a great landing page.

Your first impressions and future relationships with your customer depend on it.

Let’s first define the landing page. Continue reading “First Impressions Last – 5 Reasons You Need A Great Landing Page”

Get Inspired – Blow Your Mind Website Examples!

It’s always fun to browse the web for ideas for your website and landing pages. Not only can you see what others are doing, but you can find some truly innovative websites.

In this article, we’re going to help you get inspired with blow your mind website examples!

lifeofpi

Life of Pi

An epic website for an epic movie.

This mind-blowing site lets you navigate with just your scrollbar. No need to find the navigation because it’s right under your fingertips.

Have fun visiting this site.

Visit Website

audobon

Audobon Society

This website lands on our list because of its usage of photography and its easy navigation.

It’s a simple website to navigate, plus, you’re immediately hit with relevant, informational content offerings in the home page slider.

Don’t miss this beautiful site.

Visit Website

airbnb

AirBnB

We like this website because it’s gorgeous, and the photography is outstanding.

Continue reading “Get Inspired – Blow Your Mind Website Examples!”

7 Tips To Make Sure Email Series Subscribers Don’t Unsubscribe During The Series

Tips To Make Sure Email Series Subscribers Don't Unsubscribe During The Series

To stay or go. That is often the question on email subscribers’ minds.

Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated.

In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.

#1: Don’t Send Too Much, Too Soon

You are excited that someone signed up for your email list, and the person is all set to start receiving your email series.

But, did you properly plan your series? If you have too many emails set up to go out closely spaced together, you may be setting the stage for a mass unsubscribe.

To avoid email fatigue, you want to make sure you’ve set an appropriate time span between emails in your series.

According to Smart Insights, email marketing benchmarks are a good guide to base your success on. You can see how your emails compare to others in your same industry.

Continue reading “7 Tips To Make Sure Email Series Subscribers Don’t Unsubscribe During The Series”

7 Questions You Must Answer Before Choosing a Website Design Company

Choosing a company to design your website has long-lasting ramifications for your business.

While many people choose a website design company based on word of mouth, location, or simply a nice looking website, there’s much more involved.

Before choosing the person or company to design your website, you want to interview them. Get a sense for the feel of the company and the personality of your design team.

In this article, we look at seven questions you must answer before choosing a website design company.

#1: Do you understand web conversion?

With this question, what you really want to know is if they understand how to convert visitors to customers. You want to know if they are capable of creating lead-generating landing pages.

In other words, what results are they willing to provide? If they’re just promising you a pretty site, they aren’t worth your time.

Your website is pivotal to your brand and your marketing strategy. As such, the development of your website must include a plan for generating leads, increasing brand awareness and converting site visitors.

Listen for the following words as they will tell you whether or not the website design company is concerned with the beauty of your site or the lead-generation capabilities of your website.

  • Bounce Rates
  • Repeat Traffic
  • Conversions
  • Lead Generation
  • Google Rankings
  • Keywords
  • Search Engine Optimization
  • Calls to Action
  • Lead Generating Forms

Your website is your main marketing channel. You are using it to build your business. So, you want to know that your chosen design company has actually increased the market value of previous websites. Ask for this information and review it carefully.

#2: How can you help me with my marketing strategy?

If they tell you that your site has nothing to do with your marketing strategy, run.

Continue reading “7 Questions You Must Answer Before Choosing a Website Design Company”