Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming?
Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
We look at making marketing analytics simple and easy to understand so it’s something you want to do, not grudgingly have to do.
Is it time to light a fire on your website? Are you looking to increase your online business and lead generation?
In this article, we’re going to take a look at some advanced tips for lead conversion.
Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse.
This might be on a landing page or a blog post. You direct your visitors to a form on the page by engaging them with valuable content and showing them your products or services are the solution to their problem.
Lead generation is a business that involves constant testing and fine-tuning. To get you working on the right path, we’ve put together some advanced strategies for you.
Here are six ways to optimize your leads and drive your business online.
#1: Look at What You’re Doing Now
It’s hard to move forward if you don’t know where you stand right now. How can you track your success if you don’t know what’s working now or where you need to revise your tactics?
You want to take a long hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward.
Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward.
You want to pay the most attention to your conversion rates as this is the number you want to improve upon. This is where you’ll optimize to drive your business.
A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top.
During our rise to the top we’ve created many tools to help explode the profits of our clients, but we’ve always kept our software under lock and key. Today, we’ve changed that. We’ve created an item promotion tool specifically for BigCommerce stores that we’ve proven to increase sales. (We’ll be adding other platforms in the future.)
100X ROI BigCommerce Tool?!?
Ok. 100X ROI. Really? I’ll explain.
Whenever we come up with a new CRO idea, we always, ALWAYS put it to the test. To do this we created a MVP (Minimum Viable Product) of our promotion tool and teamed up with a several BigCommerce stores who were willing to try it (and it paid off!). As of writing this post, the test stores have generated an average of $4,100 in profits each month during testing.
One of our testers even generated an additional $32,720 in a 30 day period of using our tool. The funny thing is that this client originally came to us for conversion rate optimization but we told them they were too small. Instead we convinced them to try this instead. Talk about an accidental MASSIVE success!
We would’ve been happy with $3,272 but somehow it exploded 10x more than our expectations!
We wouldn’t have believed it if someone had told us, but the stats weren’t lying.
We were blown away. Sure, we were used to getting results with our tests, but this was something we could put in the hands of store owners so they could increase their profits without our help.