Author Archive
New A/B Split Test Duration Calculator for Landing Page Optimization
How much traffic do I need for my A/B Split Test?
One of the most misunderstood concepts in landing page optimization split testing is the idea of statistical significance. It’s great if you discover that a variant gets you a 25% bump in conversions, but if you’ve only had 10 visitors so far it could have just been luck. In order for a test to be valid it needs to get a minimum amount of traffic. Based on how much traffic your site gets, you can then estimate how many days you need to let the test run.
The math behind this formula is a bit complicated, so luckily we create a tool that automatically calculates this for you given your conversion rate, number of variants, and expected traffic. Check out this Split Test Duration Calculator, along with any of the other free landing page optimization tools we’ve put together for you guys.
Landing Page Optimization Inspiration for Mortgage Websites
Whenever we start a new landing page optimization project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic mortgage page design practices examples that we like, and highlight the the elements we believe are good practice, and also some items that we would try differently.
Please use the comment area below to post some critiques and questions, and to post design thoughts of your own.
To see our comments, just rollover the images.
Landing Page Design Inspiration for Internet Marketers
Whenever we start a new landing page makeover project we like to start out by seeing what else is out there. This week we focused on the websites of some standard internet marketers. We’ll run through high-traffic landing page design practices that we like, and highlight the good and bad. These tips can help you see real world examples when you start your creating your landing pages or when you start to test for your landing page optimization projects.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.
B2C Landing Page Teardowns & Landing Page Design Best Practices
Whenever we start a new landing page makeover project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic landing page design practices examples that we like, and highlight the good and bad.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.
Using an ancient JavaScript technique to drive conversion rate . . .
Despite running dozens of new tests for our clients every day, it was just two weeks ago that we finally rolled out a new landing page for ourselves.
Here’s the fun part – our landing page looks completely different depending on what day of the week or hour of the day you look at it thanks to an old-school JavaScript technique – here are a few examples:
Our Takeaways: Marketing Experiments Journal – 4th Quarter 2010
This morning our teams woke up to the buzz that Marketing Experiments just released their journal for 4th quarter 2010.
As we read through all 172 pages, 3 entries really stood out to us. Here’s our compiled short list of takeaways for our followers…
Entry #1 -Top Lessons From 2010: What Worked – and What Didn’t – In The Last 365 Days of Experimentation
Takeaways:
- “Marketers must understand that an aesthetically appealing page does not necessarily convert better than an aesthetically unappealing page. Optimization strategy will almost always trump style when it comes to visitor response. This does not mean that aesthetic design has no place in optimization. Branding, images and the like can help conversion when used appropriately, but there is often a disproportionate emphasis placed on the style of design. Marketers would be better off initially focusing on strategy and then focusing on style.”
Entry #2 – Website Optimization: The Five Most Common Pitfalls of Homepage Design
Takeaways:
- Trying to achieve too many objections – “Homepages must be designed to weigh multiple objectives by priority. This requires a clearly sequenced eye-path.”
- Failing to start a conversation – “Homepages should engage a conversation at 3 basic levels. They should meet, connect, and direct each visitor.”
- Over-reliance on multimedia to communicate value – “Multimedia can accent and support your ideas, but during those critical seconds with your visitor, it may be best to use text and deliver a more direct message.”
Entry #3 – Analyzing Test Results: How to Further Improve Performance and Find Your Next Test
Takeaways:
- “Optimization is a learning process, and marketers should learn from every test. Whether their results go up or down, well-designed experiments always yield insight.”
- The three questions to always ask when analyzing test results – Question 1: What does this test say about my visitors? Question 2: Where else might these insights apply? Question 3: What do these results imply we should test next?
Are you too busy to run your tests? Don’t know where to start? Contact us today to increase your Conversion Rate . . .
Some people think we’re crazy. Some competitors may resent us. After all, everybody wants money up front, right? Not us! We love accountability, and having our feet held to the fire. The proof is in our 15 -50% Guarantee. It’s simple. If you don’t see at least a 15% rise in your online profits…we work for FREE. We don’t get paid until our services pay off for you! So we both win!
We put our money where our mouth is – click here to contact us today and learn how we can drastically increase your website conversion rate for no money up front, and backed by our $10,000 guarantee!
Organizing Your Website Testing Team – Who Are You Testing With?
We’ve been optimizing landing pages for nearly a decade and at the same time we’ve also constantly optimized our own internal Conversion Voodoo teams.
Jonghee Jo of JPMorgan Chase suggests that, “…you will realize one person is not enough to manage and coordinate all the testing efforts. At that point you will want to be prepared to setup a team to run the ever-growing testing engine effectively!”
Who should be a part of your Website Testing team?
1. Testing Team Lead – Acts as the project manager, lots of coordination needs to be implemented by this person
2. Test Design Professional – Responsible for designing the tests
3. Analytics Professional – Focuses on analyzing data from the tests and generates useful insights from the test data
4. IT Professional – Manages all technical issues around website testing
Go read the rest of Jonghee’s excellent article at www.postclickmarketing.com
So who are you testing with?
Let Conversion Voodoo lead, design, and test your landing pages for world-wide-web domination!
Our company brings together a group of wildly successful and passionate teams of online marketers, copy writers, graphic artists, direct response conversion experts, and software developers. It’s really quite a Motley Crew and we all have one thing in common, a burning desire help business owners and managers succeed in the online world.
We will, however, put our money where our mouth is – click here to contact us today and learn how we can drastically increase your website conversion rate for no money up front, and backed by our $10,000 guarantee!
Daily Deals – Landing Page Teardowns for Your Landing Page Design Inspiration
Whenever we start a new landing page makeover project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic landing page design practices examples that we like, and highlight the good and bad.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.
Landing Page Makeovers – Peer 2 Peer Lending
Whenever we start a new landing page makeover project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic landing page design practices examples that we like, and highlight the good and bad.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.
Cash for Gold – Best Landing Page Design Practices
Whenever we start a new best landing page practices project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic landing page design practices examples that we like, and highlight the good and bad.
Please use the comment area below to post some critiques and questions.
To see our comments, just rollover the images.