It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time?
All of this makes you feel super-charged, like you are doing everything exactly right.
What if this happened on such a regular basis that your company was in a constant state of growth?
In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen.
If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show you some strategies you can implement to boost your growth.
Take it easy and don’t try to implement them all at once. You’ll find many ways to gain traction and jump start growth, but what’s important is that you do what works the best for your business. This may mean trying a few tactics, testing and revising for the best growth improvement.
Let’s dive into eight user acquisition tactics.
#1: Great Products
No list on acquisition tactics would be complete without stating the simple fact that to grow your business, you first have to offer a great service or product.
What’s more, your products and services have to be ready for acquisition. Before beginning the process of on-boarding customers, make sure your product is completely ready for public consumption.
Additionally, ask yourself if your increase in growth-type activity can be handled by your servers and your staff.
#2: Landing Pages
When planning your user acquisition tactics, your website is a huge part of the equation. Pay special attention to your landing pages. Be strategic as you create and design them and work on your headline, copy, images and call-to-action.
Your landing page is the first thing a new visitor sees when landing on your website, and it plays a key role in your growth including acquisition and retention.
Build a high performing landing page by constantly tweaking your page through A/B testing. This helps you optimize your landing page for conversions and increase your customer acquisition.
#3: Beginner Guides
When you develop guides, whitepapers, tips and tutorials for users, you can tap right into the group of people interested in what you are offering.
By offering something valuable for free, you can skyrocket your growth because users will want more of what you are offering. Only this time, they’ll be willing to pay for it.
#4: Word of Mouth
This is a powerful acquisition tactic, but you need to do a little leg work to make it work for you.
Let’s say you offer a contest service like OfferPop. You can help your word of mouth referrals by making sure your logo and website address are on every contest. For example, someone might enter a contest on Facebook, see your logo and website link on the contest form. Then, down the road, when they want to run a contest of their own, they’ll remember you.
This means that every one of your customers provides a free automatic referral for you.
#5: Social Media
Social media on its own is a great place for user acquisition, but today we look at Facebook Lookalike Audiences for growth.
With Lookalike Audiences, you can target ads to users who are similar to your actual Facebook followers. You can ask Facebook to find these users for you.
Here are some of the amazing targeting options you can use to gain traction when it comes to new users:
- Upload your email subscriber list and have Facebook target ads to people that resemble them.
- Find users who are similar to the visitors on your website or even specific pages. You do this by installing a Facebook pixel on your website. Then, Facebook creates an audience based on people who’ve visited specific pages on your site.
- You can also create a Lookalike Audience based on people who like your Facebook page.
#6: Referral Campaign
Referral campaigns are a great way to skyrocket your growth. Today’s digital landscape includes people constantly sharing and reviewing things they like online. When potential customers see a referral for your company, they are more likely to trust your brand.
One way to drive a referral campaign is to offer a reward for the review. Let’s consider Dropbox. They offer 500MB of free storage space to their users who refer a friend. This doesn’t cost them much in the long run, but it’s a great way to get new users.
With minimal effort on their part, Dropbox grew their user base and even spent less on acquisition costs.
Search engine optimization is a user acquisition tactic for the long haul. It will take you awhile to earn great rankings on search engines like Google, but working on your SEO is well worth the effort.
When it comes to SEO and your growth, pay attention to these things when working on your landing pages:
- On-page optimization – each page on your website represents your brand. You want to create great landing pages that convert by providing the right content, clearly and concisely with great images and calls-to-action that grab the user.
- Strategic content – you want to focus on getting your content to the right people at the right time.
- Content marketing – when you create useful, practical content that users want, it gets shared. This helps your SEO as more people are linking to and visiting your pages.
#8: Guest Posting
A unique way to gain new users is through guest posting. This involves writing blog posts for other blogs. This not only increases your exposure, but it serves to increase traffic to your website as well.
Guest posting is a great way to build relationships with online influencers and your customers.
In the beginning, sites like MyBlogGuest and BloggerLinkUp can help you find guest blogging opportunities. You’ll also want to start emailing sites directly. Start to build a relationship with these sites and work up to asking for the post.
Now that you’ve got your head spinning with growth tactics, we want to remind you to start out by testing to see which tactic works best for your business. What works for one might not work for another.
And, sometimes, a combination of tactics is often the best answer. For example, if you concentrate on content marketing and building your blog, you might tie this in with guest authoring and your social media strategies.
You’ll find that there are many approaches to customer acquisition that lead to the same place – growth. When you choose your tactic, take your audience into consideration when planning your unique strategy. Weave your series of tactics together to create a custom process that is just right for your company.
When it comes to user acquisition tactics, one of the most important things to remember is the relationship. By building a great relationship with your potential and current customers, you do much for moving the needle when it comes to your company’s growth.
Build loyalty and trust and test the above tactics to see what works best for you, and you might just skyrocket your growth.
Are you ready to squeeze more profit out of your website by implanting user acquisition tactics that could skyrocket growth? Great! We’re here to help you optimize your landing pages to increase conversions. In fact, we promise you we’ll do just that.
With our guarantee, you can rest assured we will increase your profits through landing page optimization.
If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.