4 Low-Cost Ways to Increase Lead Generation

When it comes to generating new leads for your business, you don’t have to do all the work. Your customers can also work for you by generating leads through social media and sharing. The following ideas are low-cost ways you can use your customers and social media to spread your company name.

You Can’t Afford to Ignore Video


Image via Flickr by Roberto Verzo

In December of 2013 alone, 188.2 million people in the United States watched online videos. Video content is no longer just for funny pet tricks and embarrassing falls. Retailers are learning that videos are an ideal way to generate sales and turn customers into brand advocates. For example, online housewares store Stacks and Stacks found that customers were 144 percent more likely to buy an item if they had viewed a video about it. With close to 55 percent growth in 2012, video is the fastest growing advertisement tool online. While the ideal product video is no more than 30 seconds long, it should also be engaging enough for consumers to share.

Of course, video content production can be as expensive or cheap as you want it to be. You can either hire another company to create something for you, or you can pick up your iPhone and use your computer’s editing software.

Install Social Media Share Buttons

With an estimated 1 million links shared every 20 minutes on Facebook alone, it’s clear that there’s a lot of sharing going on around the world. Including social media share buttons makes it easy for people to share your content.

Additionally, people are more likely to share stories that are emotional, unique, or challenge long-held ideas. This means that setting up the share buttons on your blog or website is only half the battle, the other half is creating content that people want to share.

Track what posts have the greatest success with social share buttons, those pieces are the types of content you want to keep creating to generate leads on social media.

Use an Email Signature

Considering there will be an estimated 4.1 billion email accounts by 2015, it’s amazing that the lowly email signature doesn’t get more attention. The average business email account sends and receives about 120 emails in one day, so your email signature is the perfect place to remind your customers about your products or services. You can also add your social media icons to encourage people to follow you and see (and share) more of your content

The ideal email signature is concise, while still offering the necessary contact information for getting in touch with you. If you really want your email signature to stand out, don’t be afraid to add some personality to it.

Offer A Valuable Resource

An email newsletter is a great way to get your product or service in front of your customers. However, the downside to all the email sent daily is that more people are becoming selective about what they sign up to receive. Simply asking consumers to sign up for a newsletter isn’t working anymore.

Instead, you need to offer a free resource to encourage them to sign up. Additionally, the more valuable your clients perceive this resource, the more likely they are to sign up. One way to show value is to make it free for a limited time, before turning it into a product that’s sold.

The key idea behind all these ideas is that the content needs to be amusing or engaging to get your audience to read and share it. If you can create interesting content that’s easily shared through social media pages, you can generate new leads without spending a fortune.

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By Jon Correll

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