The world of social media is heavily populated and still growing. With contenders ranging from the well-established behemoths to the promising newcomers, picking the right site for your business is tricky. Signing up for all of them is overkill, so you need to narrow down your options and focus on the few that best suit you and your landing page.
Image via Flickr by Sean MacEntee
With 1.23 billion monthly active users, Facebook is king in the world of social media. If you’re going to choose just one site for your social presence, this is a solid pick. Your landing page should invite visitors to like your Facebook page so you can get your posts into their regular feed. Individual stories featured on your home page will also gain weight with a like button that allows users to share that particular piece. Pair your Facebook presence with one or two other sites for a well-rounded approach to social media marketing.
Image via Flickr by Steve Garfield
If you like to keep things short and sweet in your social marketing campaigns, Twitter is your platform. Using the hashtag feature, you can promote your latest product, hold contests, and host parties all with posts as short as a sentence or two. As with Facebook, you should include both a button for following your Twitter account and a button for users to tweet about you on your landing page.
Image via Flickr by Carissa Rogers
Pinterest is best for visual marketing campaigns. If you’d rather show than tell, you should focus heavily on this platform. Pinterest also focuses almost exclusively on crafting and cooking, so if you’re in one of these markets a Pinterest profile is a must. Make sure to optimize the images on your site for pinning to get the most out of this approach.
Image via Flickr by Brent Ozar
Instagram works better for people than it does for companies. If you’re marketing a single celebrity, you’ll do well with this approach as it gives followers a rare and personal glimpse into that person’s lifestyle. Some entertainment outlets, such as television shows, can make good use of Instagram as well by offering a behind the scenes look at production.
Image via Flickr by Fabrizio Van Marciano
Though still a bit shaky in the world of social media sites, Google+ does have its advantages. The +1 feature is similar to a Facebook like, but helps promote your page on Google SERPs as well. Google+ also provides an innovative platform for interacting with your customers through group video chats known as hangouts.
Image via Flickr by A Healthier Michigan
If you have a brick and mortar location, FourSquare is an important social media site. Make the effort to create your own FourSquare page for your business. This ensures that the correct information shows up and gives you some control over what’s promoted there. Once you’ve set up your page, you can use FourSquare for special promotions and giveaways, encouraging users to check in for a chance to win.
Unfortunately, picking a social media site isn’t a cut and dry decision and what’s good today may not work tomorrow. You’ll need to keep your finger on the pulse of the social media scene to stay ahead of the latest trends.
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By Jon Correll