If I’d had more time I would have written a shorter letter . . .

200px-Seuss-cat-hat

Dr. Suess wrote The Cat in the Hat with only 236 words, so his editor bet him that he couldn’t write a book with only 50 different words. Dr. Suess won the bet with Green Eggs & Ham, which became one of the best-selling children’s books of all time.”

This is a quote from my favorite chapter of Steal Like an Artist titled “Choose What to Leave Out”, and it applies directly to EVERYTHING in CRO.

Communicating rich thoughts and ideas with minimal waste is called “word economy” when we’re copywriting or designing headline experiments.

This is directly applicable to minimizing  page elements, focused messaging, effective elevator pitches, or building your deck.

On the CRO side alone I’ve written out several examples of this concept in motion:

Simple, beautiful and distilled messaging ALWAYS wins in my experience.

Kind of like this: “Full service conversion rate optimization on a performance basiscontact us today!

Talk to a conversion rate expert now

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