Despite running dozens of new tests for our clients every day, it was just two weeks ago that we finally rolled out a new landing page for ourselves.
Connecting with a visitor on a personal level will drive up your conversion rate – that’s just a fact – and we’re trying to do that universally with our new landing page.
For instance on Monday at 8am darn near everybody in the Western world is just coming to terms with the fact that the weekend is over, and they’re back at work – how could you build on that universal truth with your landing page?
What we set out to accomplish and takeaways:
a) Communicate value quickly to our core audience.
We built a headline / sub-headline format that does a good job telling the story in a couple of seconds: We know you’re busy – contact us for full service conversion rate optimization on a performance basis.
b) Demonstrate that we’re innovative.
c) Build something that we can easily iterate from in the future.
No social proof, no flowing testimonials – just pure messaging, design that speaks for itself, and lots of room for improvement with rigorous testing.
With only two weeks of data we’re not yet ready to pop the champagne but we’ve seen a large tick upwards in conversion rate with the added benefit of finally having a design that we can be proud of.
So whatcha think?
We’re looking forward to your feedback and if you’d like a team of people that live, breathe, and dream about landing page optimization to help you dominate your competition – contact us right now.