Test your horizontal layout to maximize conversion rate (with our free tool):
User-interface guru Jackob Nielsen’s concludes that “Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely [to improve website conversion rate].”
On the FutureNow blog, Brendan Regan suggests developing an infographic to let you lay Nielsen’s findings over your own website.
We’ve taken this one step further and created a tool that you can download today to do your own tests,
- Download our tool by clicking here for .PNG or here for .JPEG .
- Lay it over a screenshot of your website in any photo editing tool.
- Lower the opacity of the screenshot to see it laid over your
- The “red” areas represent where users spend most of their focus.
- The “blue” areas represent areas that users are prone to ignore.
This will give you a solid idea about how well your website design is matching the habits of your visitor.
Matching the habits of your visitor, will increase your conversion rate.
It is worth noting, that there are a few flaws in Nielsen’s conclusions:
- Nielsen’s conclusions were drawn from testing users on static 1024×768 resolutions. We’re not sure that this makes sense, as over the past year more than 76% use larger screen settings that that.
- Nielsen’s examples focus on content sites, not necessarily sales pages or ecommerce.
However, we do agree that accessibility leads to higher website conversion rates, and the data is strong enough to test this methodology on your website.
Update June 1st, 2010: We’ve take it one step further – try our new Horizontal Overlay Tool to superimpose a guide showing you where users focus most of their time on your website. The horizontal layout overlay graphic from our blog post regarding layouts can now be used on any URL you choose.
Update April 28, 2010: The GetElastic team points out recent results showing that putting a “Add to Cart” button on the left side of the screen drives an increase in website conversion rate.
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