Trying to keep your audience’s attention can feel like trying to herd cats. There are a lot of distractions to compete with, and they can keep your visitors from doing what you’ve set out to accomplish on your landing page. Fortunately, there are a few tried and true ways to not only keep all eyes on you, but also convey the message you’re looking to share.
Do Give Your Audience Something For Free
Image via Flickr by randomduck
This may be a difficult pill to swallow, but it’s a powerful tactic. What and how much you give away is your decision, but if your audience doesn’t know what they’re getting in to, they probably won’t be willing to stick around and gather more information, or more importantly, they probably won’t be willing to purchase anything. Read the rest of this entry »
In 2013, Wikipedia needed to do some fundraising to help keep the company on its feet. The money raised would ensure that necessary aspects of the company, such as the servers, could continue to function. Those in charge of the fundraising campaign decided to do some split testing utilizing different banner designs to test visitor reactions. Let’s take a look at what they did, and how it affected their income.
Highlighting – Cyan vs Yellow
Image via Wikimedia Commons
Wikipedia started the testing trying to learn if there was a difference in the color used to highlight some of the text in the banner. Each of these banners were yellow, one with a cyan highlight, and the other with a brighter yellow highlight. These banners were tested in July and August, and they declared the yellow highlight the winner.
Cyan Yellow Total Donations: 4,337 4,418 Total Clicks: 7,127 7,226 Maximum Donation Amount: $500 $500 Average Donation Amount: $12.33 $12.53
Content and page copy are crucial to a successful landing page. They are becoming even more important as 2014 continues. You don’t want to have the same boring copy as everyone else. You need to make sure that you copy stands out, and that it’s engaging enough to keep people on your page. Because of this, you should consider some of the copy tips for this year.
1. Change Your Wording
Image via Flickr by Alby Headrick
One of the first steps to enhance your copy is to take a fresh look at it, whether the original copy was written five months ago or five years ago. Even if the majority of the copy doesn’t need to be changed, a fresh set of eyes can help you find mistakes and problem.
Get rid of repetitive wording. Do you find that you use the word “great” a lot? For example, you may find that you say you have a great product and it does great things for the customer. This should be changed immediately. The variety of words you use helps not only the flow of the copy, but it will also keep the reader on the page longer. If you can’t think of new wording on your own, consider hiring a copywriter or using a thesaurus. Read the rest of this entry »
As 2014 comes into full swing, it’s important to take a look at the marketing trends that come with it. To effectively make money on your website, or hit the number of visitors you want, you need to attract people to your site. The best way to do so is to pay attention to emerging and effective marketing trends and techniques that you can use to optimize your landing page.
1. Expansion of Content Marketing
Image via Flickr by P4BLoX
Over the last year, content marketing has become a buzzword in the industry. It’s just going to get bigger in 2014. This is due to a number of reasons. First, people enjoy reading interesting article and information. Having good, relevant content that isn’t simply full of keywords helps keep people on your site. You’re also able to link back to your site with content marketing such as guest blog posts. As long as your content is solid and informative, make sure that you continue using content marketing as one of your main techniques. Read the rest of this entry »
Do you know your company’s target market? A target market is the specific group of people who you are marketing toward for your product or service. There are many different types of groups that can make up a target market. If you want to have a higher number of conversions, you need to understand what a target market is, and who specifically you’re marketing toward.
Brainstorming To Get Your Market
Image via Flickr by Luca Mascaro
Some products or services will have a number of different target markets. One of the first things you need to do when putting together your marketing plan is to decide which markets you’ll be targeting. Are you breaking down markets by age, gender, religion, geographic location, or something else? A lawyer who lives and works in one city is going to target the people in that same city and surrounding areas. It isn’t going to be worth the lawyer’s time and energy to try to sell his service to people in other states.
When deciding on a target market, take a look at the product or service you’re selling. Brainstorm and write down who you think would benefit from what you’re selling. During this brainstorming process, write down everything that comes to mind, even if it seems silly at first. After you’ve finished brainstorming, it’s time to go through the list, and find the most likely candidates. Read the rest of this entry »
Grabbing the attention of your visitors is the only way you’re going to keep them on your landing page long enough to get an email address or a sale. One of the biggest questions when creating a landing page is how to do this. Having awesome headlines will help get people’s attention.
Be Upfront With Information
Image via Flickr by miheco
One of the reasons people may leave your site is because your headlines are confusing. If what you’re saying in the headline doesn’t make sense with the rest of the page, people will get frustrated and leave. Because of this, you need to be upfront. Don’t try to cloak what you’re saying with riddles. Because most people skim articles and websites, you need to tell readers what they need to know right away. They’ll stop and read the page if the headlines tell them the basics of what they need to know. Read the rest of this entry »
We at ConversionVoodoo understand the importance of giving, which is why we donate time every month to help out some of our favorite non-profit organizations. Last month we finished a batch of testing for Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.
Our focus was on landing pages given to first time visitors, with the aim to increase signups (a $25 loan donation). As you can see the page is already pretty solid: enticing headline, clear call to action, and explanations of who, why, and how. We have a challenge on our hands!
When creating a landing page, there are many design aspects you need to consider. One of the most important things you’ll need to think about is the navigation on the site. Are you going to have top, side, or bottom navigation? Is it even necessary to have navigation on a landing page at all?
The Big Decision
Image via Flickr by Colin Kinner
Before you can decide where to put the navigation, you need to first decide if you’re going to have navigation links at all. There are pros and cons to navigation on your landing page. For example, if you don’t have a way for people to get around other parts of your site, you may end up losing customers. However, if you want them to stay on the page they are on, including navigation will lead them away. Making the decision about whether or not to use this on your landing page greatly relies on the type of page you have, and your product or service. Read the rest of this entry »
Holiday season is one of the most important times for retailers online and offline, so we wanted to look around their sites to see how they are doing things differently for the holiday season. We expect lots of sites to start including ample holiday themed elements, and elements like a shipping table so you know you will get your items shipped by Christmas time. We’ll post more holiday themed landing pages as we find them. Have a rockin’ Holiday Season!
- Using their brand color with some green elements they easily capture the holiday spirit
- Uses a top banner to show off the biggest discounts
- Divides sales and items into easily accessible spaces Read the rest of this entry »
Around the holidays we like to remind our readers of a little advice that could double your conversion rate this holiday season. Is it better to wish your guests a “Merry Christmas” or “Happy Holidays”?
The results are in:
- 64% prefer “Merry Christmas”
- 31% prefer “Happy Holidays”
- 5% are unsure
Let’s keep in mind that this is simply results from an obscure American poll. Sure, a solid majority of Americans prefer you to say “Merry Christmas”. But does it really matter on your marketing? Should you put “Merry Christmas” on every page? Maybe on banner ads? What about emails? Or should you say it at all? Read the rest of this entry »