Improve Customer Retention With These 5 Tools

Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention.

What’s more, 63% of businesses feel that customer acquisition is a more important goal.

So, even though it’s more cost effective to improve customer retention, companies tend to throw marketing dollars at courting new business.

In this article, we encourage you not to neglect your best business prospects – these are your current customers. Create a strategy for customer retention to watch your profits soar.

Today, we look at how to improve customer retention with these five tools. First, let’s look at customer retention:

What is Customer Retention?

Studies show that retaining customers is better for your bottom line than working hard to acquire new ones. But, just what does customer retention mean?

Customer retention is the process you go through to encourage your current customers’ loyalty. Customer retention strategies work together to encourage your repeat business.

Consider this definition by Impact Learning Systems:

By definition, customer retention is the activity a company undertakes to prevent customers from defecting to alternative companies. Successful customer retention starts with the first contact and continues throughout the entire lifetime of the relationship.

Since customer retention is one of the most powerful ways to grow your business, we’re here to tell you that it is doable. The best part about customer retention is that you already have a relationship with these customers because they’ve already made at least one purchase from you.

They know your business and a little about at least one of your products. Now, it’s up to you to convince them to move forward with your business again and again. To help you do that, here’s how to improve customer retention with these five tools.

#1: Build Relationships

The most important part of your customer retention strategy is relationship building. Once your customer makes the first purchase, it’s time to personalize the message.

This allows you to tailor information to each customer’s needs.

For example, let’s say you purchase a pair of jeans on an eCommerce site. That company may then send you an email with product recommendations that might go with your new pair of jeans.

Alternatively, you might sell vacuum cleaners online. You could continue to build the relationship by offering emails that include cleaning tips and product recommendations on vacuum cleaner bags.

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8 User Acquisition Tactics That Could Skyrocket Your Growth

It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time?

All of this makes you feel super-charged, like you are doing everything exactly right.

What if this happened on such a regular basis that your company was in a constant state of growth?

In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen.

If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show you some strategies you can implement to boost your growth.

Take it easy and don’t try to implement them all at once. You’ll find many ways to gain traction and jump start growth, but what’s important is that you do what works the best for your business. This may mean trying a few tactics, testing and revising for the best growth improvement.

Let’s dive into eight user acquisition tactics.

#1: Great Products

No list on acquisition tactics would be complete without stating the simple fact that to grow your business, you first have to offer a great service or product.

What’s more, your products and services have to be ready for acquisition. Before beginning the process of on-boarding customers, make sure your product is completely ready for public consumption.

Additionally, ask yourself if your increase in growth-type activity can be handled by your servers and your staff.

#2: Landing Pages

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5 Customer Retention Strategies To Keep Your Customers Happy

For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more.

Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses across the world are focusing their marketing efforts on how they can motivate their customers to return again and again.

In today’s article, we’re going to introduce you to five customer retention strategies to keep your customers happy.  Content customers are motivated to purchase again, and they’re more likely to be ambassadors for your brand.

#1: Communicate Frequently

You’ve probably heard the term, “top of mind.” To retain your current customers, you have to stay at the forefront, so when they’re ready to purchase, it’s you they think of.

One of the best strategies for staying in touch is through your email marketing and blog posts full of tips and tricks. Personalized marketing that provides valuable content at the right time is key to relationship building.

Content really is king – when it adds value to your customer’s life. With your blog and email marketing, you provide actionable, engaging and often highly entertaining information to your customers.

For example, let’s say you are a real estate company. You might provide 10 tips on how to stage your house for the sale. This is a great blog post published in the spring as homes start to hit the market. This also indirectly promote your services.

Your customers will remain happy and stay engaged when you provide the personal touch and targeted information.

#2: Reach Out Using Automation

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How To Use Landing Pages To Increase Email Subscribers

The most important pages on your website are your landing pages. Why? This is where you earn the trust of your website visitors, provide them something of value, and in the end, convert these folks into viable leads.

Yet, many businesses aren’t leveraging the potential of their landing pages. In this article, we’re going to talk about how to use landing pages to increase email subscribers.

If you haven’t been using your landing pages to drive your email list, you might wonder about their purpose. And, perhaps you haven’t even looked at your conversion rate. So, first, let’s uncover some information about landing page conversion rates.

Conversion Rates Uncovered

With the average landing page conversion rate hovering around 2.35%, many pages often hit conversion rates well above this, and some push well into the double digits. How do they accomplish this?

We’ve got a list of some quick tips for increasing your landing page conversion rates from good to great.

  • Explain the value of your offer. Don’t make people guess.
  • Reduce your website visitor’s risk. Offer a testimonial or other social proof. This helps your visitor feel more comfortable handing over their email address.
  • Use scarcity. You can do this by limiting the quantity of your offer or reducing the time frame that it’ll be available. Your website visitors are more apt to sign up for your offer if it’s only available for a limited time frame, or you’re only offering a limited amount.
  • Ditch landing page distractions. Create your landing page so it is simple and straightforward. You should also think about reducing navigation options so people don’t get distracted and wander off.

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7 Tools To Make Automated Email Marketing Incredibly Easy

Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.

This means they want to see your emails.

With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.

If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.

In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.

Defining Email Automation

Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.

Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.

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How To Use Automated Email Series To Increase Customer RetentionDid you know it costs you more to obtain a new customer than it does to retain a current customer?

In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers.

You’ve probably heard the term “low hanging fruit.” This is a thing or person that can be won, obtained, or persuaded with little effort.

The low hanging fruit, or customer, is the place to start when it comes to increasing customer retention. It is much easier to create and nurture loyal customers than it is to get a brand new one.

In this article, we look at how to use automated email series to increase customer retention. First, let’s talk a bit about retention.

What is Customer Retention?

For your business, customer retention means the number of customers that come back and purchase from you again and again. Its direct opposite is customer churn – this is the number of customers who don’t buy from you consistently.

Customer retention hinges on several key factors:

  • It’s important to attract the “right” customers. This is your target customer – your ideal. The right customer has more potential to stick around.
  • The first activation is integral. By this, we mean encouraging your customer to take the desired action on your landing pages. Initially this may not mean they actually purchase something from you. It is simply the first action they take with your business. This activates them on their buying journey.
  • Follow up is also key to retaining customers. This is where lead nurturing and automated email is at its best. You want to do your best to spend time building a relationship with your customers to maximize retention.

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7 Things You Can Do To Become Awesome At Lead Generation

The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website, you’ll have more success growing your business.

In today’s article, we look at 7 things you can do to become awesome at lead generation. We’ll highlight some best practices and give you suggestions for moving forward with lead generation.

According to Marketing Charts, 94% of B2B buyers conduct some type of research online before making a purchase. With this many people doing their research online, it is immediately apparent why you need to become a pro at lead generation.

You want to capture those leads right on your landing pages to increase your conversion rate and ultimately your sales.

Why are leads so important? Well, because nothing happens inside your business without leads. You need actual, live people to make your business grow.

Let’s uncover 7 things you can do to become awesome at lead generation.

1. Give Every Page a Purpose

To increase your lead generation, you want each one of your landing pages to have a purpose. Consider the information architecture of your pages.

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How To Convert Web Visitors Using Website PopUps

Did you know that nearly 70% of your first-time website visitors will leave your site, never to return? One of the biggest causes of this rapid exit is a lack of connection with your audience.

Many of your website visitors don’t land on your home page. In fact, they usually land on one of your landing pages. Once they do, you have one chance to convert them into a lead or capture their email so you can add them to your audience.

If you don’t connect with them immediately, you risk losing them forever. But, wait, let’s bring the website popup into the conversation.

Website popups allow you to grab your website visitor’s attention at just the right time. You are grabbing them and sticking a call to action right in front of them with your website popup.

The goal of your company’s website is to turn visitors into leads, and popups are quite effective at capturing attention so you can achieve your conversion rate optimization goals.

In this article, we look at how to convert web visitors using website popups.

Leverage the Exit Popup

You can grab your website visitors right at the moment they are getting ready to exit your website with an exit popup.

This has the potential to be a huge lead generator for your website.

When you use the exit popup, you display a message to your website visitor just as they begin to navigate away. Most commonly, these messages tell the visitor why they shouldn’t leave your site.

They might contain a video, a special offer or promotion. The exit popup can also include a form for them to submit their email to receive the promotion, sign up for your email list or download a whitepaper.

This is your absolute last chance to catch their attention, so you’ll want to include a very strong call to action.

A unique popup that has been gaining ground in popularity is the negative-ask-option. For example, when a visitor tries to leave your page, they may be met with messages like this:

  • “Yes! I’d like to take advantage of 20% off!” or “No! I definitely don’t want a coupon!”
  • “Yes! I’d like to see how to pay less taxes!” or “No! I’d rather not learn how to save money on my taxes.”

This type of negative-ask-option literally has the power to make your website visitor feel guilty for not accepting the coupon or the free guide, while encouraging your visitor to take the affirmative action.

Online businesses that use exit popups convert web visitors at a consistent rate, often doubling their conversion rates using them.

Create the Perfect Popup

There are a few tricks to creating the perfect popup so you can convert web visitors. We’ll list them here for you. Keep this checklist handy when you go to creating your website popups.

  • Set popups to show at just the right time. Note: showing a popup the minute a visitor lands on your site isn’t the best use of the popup. You want to set your popups for just the right time. If it’s an exit popup, as the visitor moves their mouse to leave is a good time. You can also set cookie-based triggers to hit visitors with the right popup at the right time.
  • Make your popup match your website design and branding. Don’t use the standard template with your popup plugin. You do want your popup to stand out, so consider reversing your colors. Make sure your call to action is strong and highly visible. Consider A/B testing popups to see what works best for you.
  • Speaking of your call to action – it’s crucial to your success. Don’t let this get lost on the page. Be strong, creative and enticing.
  • Use the fewest number of form fields you possibly can. Many business owners want to “qualify” their leads immediately, so they ask for too much information. This can be a popup pitfall. You only want your website visitor to spend a few seconds providing their information. Don’t make them think too hard about whether or not they want to fill out your form.
  • One study found that decreasing the number of form fields from four to three results in an improvement of nearly half.
  • Don’t get too personal. You can always get more information from your website visitor on your first follow-up. Also, consider allowing the social media sign up.
  • Acknowledge the sign up. Make sure you set your form to provide a thank you and a short note that you’ll be in touch. You can also provide them with their next steps on this page. Or, conversely, you can provide their white paper or coupon code.
  • Don’t hide your close button. You don’t want to trap your website visitor on your popup form with no easy way out. Even if they don’t fill out your form this time, you don’t want to limit your chances that they’ll come back and fill it out next time.

Final Thoughts

Now that we’ve discussed how to convert web visitors using popups, it’s time to put them to good use on your own website.

Make sure that you use them in the proper manner and at the proper time to avoid annoying your website visitors.

It’s good to remember that popups can drive your conversions, but only if they are used right. Use them to provide something of value to your customer, something that catches their attention. In turn, they’ll provide you something infinitely more valuable – their email address.

Why do you need to provide value with your website popup? When you provide value, your customers don’t see your popup as an interruption to their daily Internet browsing. They see you as providing something worthwhile, and this goes a long way towards building your credibility and enhancing their trust in your business.

Lastly, remember to test your website popups. Consider text and button changes as well as formatting and design changes. This helps you choose which popup works best so you can increase your conversion rate.

Are you ready to squeeze more profit out of your website and convert web visitors using website popups? Great! We’re here to help you optimize your landing pages to increase conversions. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Jens Kreuter

Why Good Content Is Key To Conversion

The buzz word in digital marketing in the 21st century is content. Good content gets your customer over the bridge from interest to taking the desired action and converting.

You’ve probably heard about content marketing, yet perhaps you haven’t quite understood it or its value. In this article, we’re going to break content down for you and explain why good content is key to conversion. First, let’s define good content.

Content Is…

Good content is key to conversion, but before you start writing paragraph after paragraph of copy, let’s define content and look at how it can increase your landing page conversion rate.

In our overly digital age, most consumers have no patience for traditional marketing. Why listen to radio ads when you can use Pandora or Spotify? Who watches commercials anymore once they have a DVR?

Savvy marketers have learned these past few years that to reach their audience they have to provide something of value – enter content marketing.

When you use good content to drive your marketing strategy, you focus on creating and disseminating valuable, relevant and consistent content to your website visitors. You do this to attract and retain these people.

Your end goal? To obtain the conversion.

Whether it’s to sign up for your email list or purchase your product or service, your content is the driver. If you aren’t actively pursuing ways of providing valuable content to your site visitors, you are missing out.

Boiled down to one short sentence: content lets you communicate with your website visitors without overtly selling them something. It meets their needs, makes their life better or fills a niche.

Your Good Content Can…

When it comes to your content, it should be part of your overall marketing strategy. Good content has a list of advantages, and it can increase your overall reach and conversion rates. Good content can:

  • Drive your inbound traffic and leads.
  • Nurture engagement with your target audience.
  • Increase your pay-per-click success.
  • Increase your positive brand outlook. When you provide something of value, customers trust you more and keep your brand top of mind.
  • Increase your search engine optimization (SEO). Search engines reward businesses that publish consistent, quality content.
  • Combine with your social media strategy for added influence.
  • Establish your company as a brand leader.
  • Build brand awareness.
  • Generate leads, thus increasing conversions.

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How To Conduct A Webinar And Convert Listeners To Customers

Doing business online is all about converting your website visitors into customers. Did you know there are additional ways to convert customers and increase your conversion rate optimization?

In this article, we’re going to talk about how to conduct a webinar and convert listeners to customers.

What is a webinar? And, how can it help you?

Defining the Webinar

Just what is a webinar? A webinar is a live meeting that takes place over the web. It’s an incredible marketing as well as educational tool.

The purpose of the webinar is to grow your business through educating potential and existing customers. More often than not, you’ll also want to generate new leads.

When you host a webinar, you can give users a live presentation, discussion, demonstration or instructional session.

Generally, people sign up for a webinar in advance. Most often, your webinar will last anywhere from 30-60 minutes. Any longer than that, and you will lose their attention.

You might have one-two presenters for an average of 30 participants.

More Webinar Benefits

In addition, there are some added financial benefits to hosting a webinar.

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