7 Content Marketing Campaign Ideas That Will Generate More LeadsBefore we dive into our seven content marketing campaign ideas that will generate more leads for your business, let’s first talk about the basics of content marketing.

A thorough understanding of the meaning of content marketing is essential before we dive into content marketing campaigns and strategy behind them.

The Definition of Content Marketing

As traditional marketing has fallen by the wayside, it’s left room for content marketing to be a big driver for consumer spending and interaction.

Content marketing involves the creation and sharing of media, and the publishing of content to acquire and retain customers.

The purpose of content marketing is to publish content that is valuable, relevant and consistent. Marketing in the 21st century is more about meeting your customers’ needs than showering them with advertisements. The goal of content marketing is to attract and retain customers.

When we talk about content marketing, it means creating and curating content. Your ultimate goal? Converting leads into paying customers.

To be a successful content marketer, you’ve got to communicate well without “selling.” Gone are the days of the outright sales pitch. You’re trying to subtly convince customers to take advantage of your product or services by giving them information that is valuable.

If you do content marketing right, you’ll have loyal customers for the long haul. Let’s get started. Here are seven content marketing campaign ideas that will generate more leads:

Idea #1: Create Video

The Guardian says video is the future of content marketing. Cisco says that by 2019, “consumer Internet video traffic will be 80% of all consumer Internet traffic, up from 64% in 2014.”


Drive More Ecommerce Sales by Doing These 5 Things
Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.

Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.

If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.

According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.

They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.

With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.

#1: Use Re-targeting

Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.


Should You Change Your Website Popups For Holiday

Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in everything from sales to newsletter signups. This is increasingly true during the holidays when your web traffic most likely increases exponentially.

Shopify, the eCommerce solution chosen by many online retailers, says test after test has proven that popups work extremely well. In one test, popups drove 1,375% more email captures vs. a sidebar opt-in form.

In this article, we’re going to assume you’re onboard with website popups and answer the question, “Should you change your website popups for holiday?” We’ll also give you some ideas for holiday website popups.

So, should you change your website popups for the holidays? Yes! You most certainly should. This is the perfect opportunity to catch new visitors and leads and honor your loyal customers as well.

Changing out your website popups for the holidays will increase your conversion rate and position your site to increase business over the holidays.

Website Popup Types

First, let’s talk about the different kinds of popups you could have on your site. Usually online retailers include these on their landing pages. Sometimes they show up when the visitor first arrives on your landing page, but more often, they show up when a visitor tries to leave the landing page.


Holiday-eCommerce Planning-A-Look-Back-At-Unique-Promotions-From-Past-Years

It hasn’t been that long since many of you may returned from a lazy vacation to the beach, so we know it’s probably hard to imagine the holidays are just a few weeks away now.

Yet, for the eCommerce retailer, that means your planning should begin as soon as possible. If you get a jump start on your holiday season goals and strategy, you’ll have a leg up on your competition.

The National Retail Federation tells us that the holiday season, traditionally defined as November and December, is the biggest time for retailers. They go on to say that retailers take in between 20-40% of their yearly sales during the holiday season.

With that much money on the line, we encourage you to get started with your planning now. To help you do that, we’re going to look at holiday eCommerce planning by taking a look back at unique promotions from past years.

Six Days of Gifting

Crio Brü, an etailer selling a brewed drink made from 100% cacao beans (also known as cocoa beans), ran a holiday promotion called the Six Days of Gifting.


7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.

According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.

As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?

Let’s uncover the seven email marketing hacks now:

Hack #1: Use Urgency

Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.


7 Keys To Creating Mobile Landing Pages That Convert

Customer engagement. Mobile landing page. Mobile conversion rate. Mobile optimization. Have you thought about these topics lately?

If not, you should. According to a study, companies with mobile-optimized sites triple their chances of increasing their mobile conversation rate to 5% or above. The same study also found that companies spending more than 25% of their marketing budgets towards optimization are twice as likely to enjoy high conversion rates.

With more than 60% of users browsing on a mobile device, neglecting your mobile users means driving away potential customers. In this article we’re going to talk about ways you can nudge your mobile users along by creating optimized mobile landing pages that meet their needs.

If you want to increase revenue and increase your conversion rate, take note of these seven keys to creating mobile landing pages that convert.

#1: Cater to the Device

A recent study tells us that many eCommerce customers today are mobile browsers and desktop shoppers. Why? This is usually because it’s easier to shop on a larger screen. With some creativity, you can cater to this group of people and make it easier for them to transition from device to device.


Building Trust On Social Media Can Win You More ConversionsSocial media builds trust by creating relationships with current and future customers. Trust engenders loyalty. Trust and loyalty lead to more website conversions.

In this article, we’re going to discuss the statement, “Building trust on social media can win your more conversions.”

According to a recent article by the International Journal of Market Research, “Trust is a cornerstone in developing eCommerce.” The article goes on to say that there are different definitions of trust based on different aspects of benevolence, integrity, ability, competence and empathy.

Each one of these aspects of trust can be dealt with using social media.

Merriam Webster tells us that trust is “a belief that someone or something is reliable, good, honest and effective.” When your business develops trust on social media, it can win you more conversions because your audience trusts your integrity, believes in you and thinks of your business as honorable and reliable.

When the stars align, and you’ve built this trust, your audience is much more likely to click your website link, visit your landing page and make the conversion.

Let’s look at some ways to build trust on social media so you can win more conversions:

Be What You Say You Are

Social media can be seen as intrusive and overly sales-oriented. Most people are on social media to learn about their friends, family, interests and favorite celebrities, and they will be unnecessarily bothered by too many sales pitches.


How To Test Different Designs For Better Ecommerce Landing Page OptimizationPicking the perfect landing can be hit and miss without a little testing and experience. Consider the bird in this photo – he certainly has looked around and tested a few spots. With full knowledge, he can then pick the perfect landing site to find a mouthful of food below.

Your eCommerce landing pages are no different. With some different designs and a lot of testing, you, too, can find the sweet spot for landing page optimization netting you more customers on a daily basis.

In this article, we’re going to talk about how to test different designs for better eCommerce landing page optimization. We’ll also look at some case studies and see what’s worked for others.

ECommerce Landing Pages are Important

You should almost never send campaign traffic to your website’s homepage. Why not?


Copywriting Tips For Your eCommerce Brand Pages

Quality copywriting increases eCommerce conversion rates. There, we said it. And, yes, that’s where everyone says “Duh! Captain Obvious.”

If you’re not a seasoned writer, those words may elicit a bit of fear. But, we urge you to fear not. Copywriting can be accomplished with a little creativity and some great advice. So, you’re in luck. In this article we’re going to provide you with some copywriting tips for your eCommerce brand pages.

First, let’s talk about the logistics of copywriting. At its simplest, it is simply writing. But, to truly increase your conversion rates, consider this definition of quality copywriting:

Copywriters take text and use it to inform audiences and move them to engagement. The copy defines brands and describes products. Copywriters play a vital role as they create the language that drives consumers.

Copywriting drives website visitors to action.

We want you to know that you don’t have to be a great writer to be a good copywriter. But, you have to understand marketing to be a good copywriter.

The first tenant of marketing says, “Your product or service is far less important than its ability to fulfill your customers’ needs.” What’s this mean? It means your customers don’t care about you. They simply care about how your product can help them, make them happy or make their lives easier. (more…)

Holiday eCommerce Planning How To Create A Shared Holiday Promotion Calendar

Savvy eCommerce and online marketers know it’s time to start planning for the holiday eCommerce rush.

With the holiday season quickly approaching, a shared holiday promotion calendar is the best way to get all of your staff on board and on the same page as you dive into holiday eCommerce marketing.

A Forrester Research study earlier this year reported that the eCommerce industry is steadily growing, faster than expected. A previous report from 2010 didn’t expect the industry to top $300 billion until 2017. Yet, by the end of this year, the industry is projected to reach nearly $334 billion in consumer spend.

With nearly half of shoppers taking care of their holiday shopping online, September is the perfect month to start your holiday eCommerce planning. In this article, we’re going to talk about how to create a shared holiday promotion calendar.

Arrange to Share

Promoting your business for the holidays is a huge task. When you factor in email, social media, pay per click, content creation and blog writing, you’ve got a big work flow to put together and manage. The best way to execute your holiday promotions is with a shared calendar.