6 Ways To Optimize Your Leads And Drive Your Business Online

6 Ways To Optimize Your Leads And Drive Your Business Online

Is it time to light a fire on your website? Are you looking to increase your online business and lead generation?

In this article, we’re going to take a look at some advanced tips for lead conversion.

Optimizing your leads and driving your business online means targeting your website visitors and enticing them with an offer they can’t refuse.

This might be on a landing page or a blog post. You direct your visitors to a form on the page by engaging them with valuable content and showing them your products or services are the solution to their problem.

Lead generation is a business that involves constant testing and fine-tuning. To get you working on the right path, we’ve put together some advanced strategies for you.

Here are six ways to optimize your leads and drive your business online.

#1:  Look at What You’re Doing Now

It’s hard to move forward if you don’t know where you stand right now. How can you track your success if you don’t know what’s working now or where you need to revise your tactics?

You want to take a long hard look at your data because you need a benchmark to gauge your lead optimization efforts going forward.

Take a look at your landing pages. Review your calls to action. Revisit your A/B testing pages. Evaluate all of your lead generation sources so you can see what you need to focus on moving forward.

You want to pay the most attention to your conversion rates as this is the number you want to improve upon. This is where you’ll optimize to drive your business.

#2: Optimize the Lead Generation Process

When was the last time you ran a test of your lead process? If it’s been awhile, you’ll want to revisit this to make sure the flow still makes sense and is easy and intuitive.

Ask yourself if your messaging is clear. If the visitor got to your landing page for a specific topic, make sure that’s the page they landed on.

Everything in your lead generation flow should match and make sense as separate parts of the whole. Your ads, blog posts, headlines, copy, images – they should all match.

Next, you want to get comfortable with your Google Analytics. Dig into the conversion paths of your visitors. Which pages do they most frequently visit? What order do they visit them?

Analyzing this path can help you improve you lead generation flow. In addition, you can run some A/B tests on your landing pages to compare performance.

Test one item at a time. For example, test button color, page layout, images or copy. Then pick the one that works best.

#3:  Develop Trust

To really optimize your leads, you’ve got to build their trust.

By utilizing this advanced tip, you let your website visitors know that your website and your business are viable and trustworthy. Trust signs tell your visitors you are an expert in your field.

Let’s look at the trust symbols you can add to your landing pages.

  • Contact Information: Include phone number, address and map. Link to social networks. Do what you can to show you’re open and honest.
  • Brand logos: Use logos from your partners or companies you’ve worked with.
  • Testimonials or Customer Reviews: Social proof drives business. It makes your website visitors feel like they’re in good company. Up the ante and use video testimonials.
  • Trust logos: Think Better Business Bureau, VeriSign, Houzz, professional organizations or other local and national organizations that let people know you’re a good company.
  • Your warranty.

Don’t skimp on your website’s about us page. Include photos of your staff and your business. Portray a very approachable image.

#4: Speak to Your Customer

Use your “you” words.

Stay away from talking about your own business from the “we” position.

Tell your customers what they’ll gain by saying, “You receive top-notch care,” not “We’ll provide top-notch care.”

Your landing page is a personal meeting with your company. Craft your copy so that it is customer-centric. This isn’t about you, it’s about them.

Use language and images that your target audience identifies with. Relate to them personally.

#5: Improve Your Forms

You have a better shot at optimizing your leads and driving your business online if your forms are just right.

Ask too much, and they won’t get filled out. Get too personal or too long, and the forms won’t get filled out either.

Only ask for what you absolutely need. If you want additional info, don’t make the fields mandatory.

#6: Optimize Your Thank You Page

Lastly, don’t forget to take a look at the all-important thank you page. Believe it or not, people really do read your thank you page, especially if they’re looking for a promo code or download.

Your thank you page is the final step in the process where you can encourage yet one more action. It pays to optimize this page to drive more business.

To optimize your thank you page to drive your business online, follow these tips:

  • In the beginning, express your gratitude. This lets your website visitor know you got their form, and it humanizes your business.
  • Keep the thank you page with the same navigation as your normal website. This way, your customers can continue to view your website.
  • Provide instructions or a link to your download or special offer.
  • Add social share buttons and encourage them to share the special offer to others.
  • Recommend additional content on your website such as blog articles, videos and more.

Once you’ve optimized your thank you page, don’t forget to work on your lead nurturing process. Make sure your leads are automatically added to a lead nurturing email workflow.

This way you can continue to meet your customer’s needs while driving them back to your website over and over again.

To Conclude

Optimizing your website for lead generation isn’t as simple as throwing a call-to-action button on your home page or other landing page. It’s not going to generate the leads you’re after.

In this article, we looked at six ways to optimize your leads and drive your business online. Utilize these strategic approaches to enhance your website and generate more leads.

These are proven strategies, and ones you’ll find will give a boost to your lead generation capabilities.

Are you ready to squeeze more profit out of your website by optimizing your leads and your lead generation process to drive your business online? That’s terrific! We’re here to help you optimize your website so it works fluidly for your website visitors. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Karina Carvahlo

100X ROI with NEW BigCommerce Tool

A few years ago we started a little conversion optimization company called Conversion Voodoo. As we helped our clients grow, we grew up, too, landing a spot as one of the leading CRO companies in the business. It was our innovation in testing that helped our clients, and ourselves, rise to the top.

During our rise to the top we’ve created many tools to help explode the profits of our clients, but we’ve always kept our software under lock and key. Today, we’ve changed that. We’ve created an item promotion tool specifically for BigCommerce stores that we’ve proven to increase sales. (We’ll be adding other platforms in the future.)


100X ROI BigCommerce Tool?!?

Ok. 100X ROI. Really? I’ll explain.

Whenever we come up with a new CRO idea, we always, ALWAYS put it to the test. To do this we created a MVP (Minimum Viable Product) of our promotion tool and teamed up with a several BigCommerce stores who were willing to try it (and it paid off!). As of writing this post, the test stores have generated an average of $4,100 in profits each month during testing.

One of our testers even generated an additional $32,720 in a 30 day period of using our tool. The funny thing is that this client originally came to us for conversion rate optimization but we told them they were too small. Instead we convinced them to try this instead. Talk about an accidental MASSIVE success!

We would’ve been happy with $3,272 but somehow it exploded 10x more than our expectations!




We wouldn’t have believed it if someone had told us, but the stats weren’t lying.

We were blown away. Sure, we were used to getting results with our tests, but this was something we could put in the hands of store owners so they could increase their profits without our help.

Continue reading “100X ROI with NEW BigCommerce Tool”

Retention Marketing And Your Online Business – A Match Made In Heaven

Retention Marketing And Your Online Business - A Match Made In Heaven

Keeping the customers you have today has never been more important for your online business.

While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run.

We’re going to look at retention marketing and your online business. They are a match made in heaven, and we’re going to explain why.

First, let’s look at some statistics on the importance of retention marketing.

The Value of Retention Marketing

If you’re one of the many businesses not currently working to retain your existing clients, we’re going to provide you a few reasons why it’s time to refresh your marketing strategy.

Here’s a few reasons why retaining current customers is “better” for your business than acquiring new ones.

  1. A 2% increase in customer retention has the same effect as decreasing costs by 10%.
  2. Acquiring new customers can cost nearly five times as much as making your current customers happy.
  3. About 80% of your profits will come from just 20% of your existing, loyal customers.
  4. If you reduce your customer defection or churn rate by 5%, you’ll increase your company’s profitability 25-125%!
  5. Nearly 70% of your customers will leave your company because they don’t think you really care or because you provided poor customer service.
  6. Companies that prioritize customer service generate 60% more in profits than their competition.
  7. When customers are happy, they will tell nine of their friends about it. On the flip side, when customers are unhappy, they’ll tell 22 of their friends.

Now that we’ve solidly convinced you of the importance of retention marketing and your online business, let’s look at some tactics that work. Continue reading “Retention Marketing And Your Online Business – A Match Made In Heaven”

First Impressions Last – 5 Reasons You Need A Great Landing Page

Reasons You Need A Great Landing Page

You’ve probably heard that you only have one chance to make a first impression. You’ve been told that first impressions last, so make them count.

Do they really matter? Consider the book, Blink, by Malcolm Gladwell. He cites numerous studies that show our first impressions are fairly accurate, and that they do indeed stand the test of time.

According to an article by ABCNews, first impressions are the most important. They indicate the future course of a relationship with someone.

Just what does this have to do with your landing page?

The BBC tells us that Internet users make up their minds about the quality of your website and the information on it in the blink of an eye. That’s just a 20th of a second.

Because of the importance and value of the first impression, we’re going to look at five reasons you need a great landing page.

Your first impressions and future relationships with your customer depend on it.

Let’s first define the landing page. Continue reading “First Impressions Last – 5 Reasons You Need A Great Landing Page”

How To Set Up Our 100x ROI Tool On BigCommerce

So you have have a successful BigCommerce store that is churning away and you’ve stumbled across our post about getting a 100x ROI in your store. You were intrigued, you reached out and we got you started with our Snake Charmer tool, now here you are. It’s set up time.

Let’s do this.

Step 1: Navigate to your “Storefront Design”


Step 2: Visit your Template Files

On your “Store Design” page, you will find a “More” button in the tab navigation. You will want to drop this down, and click on “Template Files” to access your store’s HTML files.


Step 3: Edit your “Product.html” file

On the “Template Files” page, you will find a list of all the files that your store uses. The first one we need to edit is the “Product.html” file. Click on the three-dot icon in the file row, and select “Edit.” This will open a new page where you can paste in the following code.


Step 4: Paste the Snake Charmer code

The following code will need to be pasted into the “Product.html” page, right before the closing </body> tag:

<!--- Track Viewed Product for SnakeCharmer --->
<script>window.SC.pluginBind('SCBCMain.productViewed', [%%GLOBAL_ProductId%%]);</script>


Step 5: Paste code into the “SideCartItem.html” file

This file is located within the “Snippets” folder. You will need to expand this folder before seeing the “SideCartItem.html” file. Select the “Edit” button like you did for the product page and paste in the following code:

<li data-name="SCBCCartItem" data-prodid="%%GLOBAL_ProductId%%" data-prodqty="%%GLOBAL_ProductQuantity%%" data-prodprice="%%GLOBAL_ProductPrice%%"> </li>


Step 6: Paste code into the “Header.html” file

This file is located within the “Panels” folder. Expand this folder and find the “Header.html” file, and choose “Edit”. Paste in the following code at the end of the file:

<div style="display:none;" id="SCBCCart">%%Panel.SideCartContents%%</div>


Step 7: Paste code into the Conversion Tracking section of your settings

You will now need to navigate to your “Advanced Settings” in BigCommerce. Then you’ll want to navigate further to “Affiliate Conversion Tracking.” On this page you will find a box in which you will paste the following code:

<script>window.SC.pluginBind('SCTracker.setUpConvert', [true, %%ORDER_AMOUNT%%]);</script>



You’re done!

Your account is all setup and now you’re ready to start creating promotions. Untapped profits, here we come!