Where To Find Stock Images To Optimize Landing Page Conversion

Wondering why we used a photo of duck feet? Hopefully it generated some type of curiosity, and made you want to read more. If so, we picked a good stock image. If not, well, let’s talk about how stock images can improve conversion rates.

“Stock photos get a bad rap.” Actually, they were part of the joke when they were used to promote Vince Vaughn’s movie Unfinished Business. Twentieth Century Fox and iStock by Getty Images slipped Vaughn and cast mates into cheesy stock photos to boost the movie.

Their ironic take on stock photos is just further proof they aren’t the best option when it comes to your landing pages. Sure, they were funny in the movie promotion, but then again they were part of the joke.

When it comes to photos for your landing pages, there are options. You can look for a truly “authentic” stock photo – just say no to men in business suits and ladies with headsets. You could use your own photos, or you can use user generated photos – these are the ones your customers’ post. These can only be used with permission, though.

In this post, we’re going to talk about where to find stock images to optimize landing page conversions as well as why it’s so important.

Consumers Mostly Ignore Stock Photos

Did you know that your customers usually ignore stock photos? After all, many of the stock photos in use today are just different versions of the same person in a business suit or customer service representative.

The Nielsen Norman Group conducted eye-tracking studies and found the following: (more…)

7 Reasons You Need To Create A Story Around Your Brand

Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.”

With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.

One study tells us that public speakers should tell stories to make their presentations stick in the minds of their listeners. This can also be said for the story you create for your brand. The same study tells us a few more things:
• Stories motivate listeners/readers to act.
• Stories help brands connect with their audiences more effectively than charts, graphs and stats.
• People are more accepting of ideas when their minds are in story mode than in analytical mode.

For all of the above mentioned reasons, we want to emphasize the importance of creating a story for your business. In this article, we’re going to discuss seven reasons you need to create a story around your brand.

Reason #1: Stories Help People Care About Your Brand

Consumers don’t care about catchy taglines for long. While they might boost business for several weeks, catchy slogans aren’t what drives customer loyalty.

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Social Media Tricks That Drive Traffic To Your Online Store

The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media.

In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.

With 53% of the people on Twitter recommending products in their tweets, the importance of social media to your bottom line is growing daily.

What’s more, studies show that social media is a proven influencer when it comes to purchasing decisions, and more than 90% of consumers turn to social media before making the decision to buy.

So, you can see the importance of social media to your optimization efforts. Here are social media tricks that drive traffic to your online store:

Optimize Your Content

Overly promotional posts and tweets won’t drive as much traffic to your online store as content that is valuable.

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6 Essentials Of E-Commerce Product Pages For SEO Success

Mastering SEO often feels like climbing a giant iceberg. First you hear one thing and then another. Today’s best practices might not be tomorrow’s. And so on and so on…

Fortunately, you can navigate the chilly waters of SEO and come out on the other side poised for SEO success.

In this article, we’re discussing six essentials of E-Commerce product pages for SEO success. We’ll give you some resources so you can learn more about SEO and stay on top of current changes.

First, let’s define SEO, or search engine optimization. This is the process by which you maximize the number of people who visit your website while ensuring that your E-Commerce site appears atop the search results on any given search engine.

SEO is vital to your E-Commerce site’s success. So, let’s dive into the six essentials of E-Commerce product pages for SEO success.

#1: Refine the Structure of Your Website

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Tips To Prevent eCommerce Shopping Cart Abandonment

How many times have you loaded up an online shopping cart only to change your mind and walk away?

If you answered “many times” to this question, you aren’t alone. According to Statista, the rate consumers abandoned shopping carts on Black Friday 2015 was 72.81%. That’s up from 65.53% in 2011.

The “every day” abandonment rate is 68.55%. That means nearly 7 out of 10 shoppers fill their virtual shopping carts and click away. This rate, like the Black Friday rate, is up over previous years.

Before we get into the tips to prevent eCommerce shopping cart abandonment, let’s first answer the question, “Why do so many shopping carts get abandoned?”

The answer is multiple reasons. A Business Insider study, lists the top reasons for shopping cart abandonment as:

  • 58% said shipping costs were more than expected.
  • 57% said they weren’t ready to purchase, and they just wanted to compare prices and shipping costs to other website.
  • 55% said they just wanted to save the cart for later.
  • 50% said their order wasn’t large enough to qualify for free shipping.
  • 28% said the shipping time was too long.
  • 28% said they didn’t want to create an account to purchase.
  • 25% didn’t purchase because their preferred payment options weren’t available.

So, to sum up – the top three reasons shoppers abandon shopping carts are high shipping costs, price comparing, or not ready to purchase.

Now that we know why carts are abandoned, let’s talk about tips to prevent eCommerce shopping cart abandonment.

Tip #1: Use Wish Lists

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4 Types of Content That Encourage Customers to Purchase

In this post, we’ll talk about four types of content that will help increase desire and motivation in your prospects to open up their wallets and purchase. We’ll offer some ideas for increasing your conversion rate optimization, and make that cash register ring more.

Marketing your company and encouraging customers to purchase is a tall order in today’s digital world. For some business owners, it can be downright scary.

First, let’s take a look at your website’s sales funnel and take “the scary” out of marketing your products.

The Sales Funnel – Motivate Customers to Purchase

Just what is your sales funnel? It’s your marketing system. It’s the way to take your customer from prospect to lead to customer and eventually to repeat buyer.

What’s the purpose of the sales funnel? The purpose is to filter your customers and point them in a certain direction. For example, you’d like to make your own herb oil. You use a funnel to pour the oil into a skinny-necked bottle. Why? To keep the oil from spilling all over making a mess.

Your website funnel works in much the same way. It directs your customer on a particular path, keeping them from getting side-tracked and leaving your landing page.

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Why Visitor Engagement Holds the Key to ConversionYou have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.

Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.

What’s going on? In simple terms: you have low or no engagement.

While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.

In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.

Define Visitor Engagement

Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.

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7 Landing Page Musts to Increase Your Conversion Rates

Did you know that all landing pages are web pages, but not all web pages are landing pages?

If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:

  • Exists to persuade your customer to take an action.
  • Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
  • Has a form on it.
  • Is uncluttered.
  • Focuses on one action.

The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.

That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.

Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.

In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.

#1: A Cohesive Campaign

Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.

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5 CTA Mistakes to Kill Your Lead Generation ProcessLead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads.

To be a powerhouse when it comes to lead generation, you have to have a strategy and stick to it. To grow your business through the lead generation process, you’ve got to avoid mistakes as they can be costly to your bottom line.

Today we’re going to discuss 5 CTA mistakes that kill your lead generation funnels. We’ll talk about them and then show you some ways to avoid them.

Mistake #1: Ambiguous Language

What is ambiguous language? Its language used in your call to action (CTA) that is open to more than one interpretation, may have a double meaning, or is completely unclear.

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How To Grow Your Conversion Rates with an A/B Testing Calendar You want to grow your conversion rates, right? One of the best ways to do that is with A/B testing.

If you’re wondering what A/B testing is, here’s a definition: simply put, A/B testing is split testing.

Here’s an easy, real life example. You own a coffee shop, and you want to see which type of packaging sells best. You offer a green package and a yellow package. You test them for one month. In the end, you learn that people buy the same flavor of coffee more often when it’s in the green package.

You just conducted an A/B test.

As it pertains to website conversion rates, A/B testing is the comparison of two versions of a web page to see which one works better – page A or page B. You compare the two, see which one converts better, and you move forward with the one that has a higher conversion rate.

A/B testing takes you from “you think” to “you know.” You might have “thought” people would like the yellow package, but after the test, you realized the green sells better. The same thing applies to website marketing.

A/B split testing allows you to spend your online dollars wisely because you learn what drives your customers and compels them to take the desired action.

In this article, we’re going to talk about how to grow your conversion rates with an A/B testing calendar.

You’re probably thinking, What the @&%# Jon?!?! Who cares about a stupid calendar? That isn’t going to increase anything. I have a My Little Pony Calendar from 2013 sitting on my desk, and it does nothing but collect dust.”

OK, got it. You’re right, sort of. Putting your strange fetish in desk calendars aside, a testing calendar keeps you testing, even when you don’t want to. When you’ve grown bored or frustrated or are just to busy cleaning out the 31,384 emails that accumulated in your email box before the end of the year.

To be successful, you must be disciplined and keep pushing. After a while you will gain insights and break-throughs you never thought possible. Put a calendar together and kick yourself in the ass and get moving. These are the basics that actually work. The results WILL come!

Make a Plan

You don’t want to be testing just for the sake of testing. You want to amplify your conversion rate optimization, so you want a plan, a guide that moves you forward on a profitable path.

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