How eCommerce Companies Can Do Surveys And Questionnaires Onsite

How do you know if your website is meeting your customer’s needs? Ever wondered if they’d like to see certain kinds of products featured on your eCommerce site? How about your customer service – do people like it?

These questions and many more can be answered right on your website by your website visitors and customers.

Offer surveys and questionnaires to get useful information about your eCommerce site and its products.

Surveys and questionnaires can increase your customers’ loyalty because they feel like they are part of the process. By asking their opinion, they have buy-in because they’re either helping you solve a problem or tooting your horn.

The best way to understand what your website visitors are feeling is to survey them.

According to Survey Monkey, every month more than 30 million people complete their surveys. With at least that many people online completing surveys, it’s time you took advantage of this great fact-finder.

(more…)

Copywriting Tips for ECommerceWhat should I say? How much should I say? How much is too much? Or, for that matter, too little? Who’s my audience? Will they understand what I’ve written? What format works best?

But, wait, I’m not a creative writer! Help!

If you’ve ever muttered these questions to yourself while pouring over your eCommerce product descriptions, than this article is for you. If you’re struggling to write copy that converts, this post is also for you.

Let’s discuss 10 copywriting tips and techniques for eCommerce product pages.

Your job is to create a vivid picture in the shopper’s mind. Your picture must be tantalizing and clear, so much so that the shopper imagines holding the product and using it.

Take a step into the multi-faceted world of creating writing. You are equal parts prose writer (vivid descriptions) and journalist (just the facts, please). A combination of the two creates winning product pages that convert.

Tip #1: Go Back to the Five Ws

You remember these, right? Many of us were taught way back in grade school to use the five Ws when writing or describing something. It’s also a trick of the astute eCommerce writer. Let’s use these five Ws to craft persuasive product descriptions.

  1. WHO is the product for? Is your target audience male or female, young, middle age or retirees? Are they a defined group of people such as fitness fanatics or new moms?
  2. WHAT are the pertinent details? This is where material, size, feature and function comes in. The HOW can also land here. This is where you’d list how a product works (this doesn’t apply to all product descriptions).
  3. WHERE will your customer use the product? Is it decorative or utilitarian? For indoor or outdoor use?
  4. WHEN would your customer use the product? Is it seasonal? Does it have a long shelf life or an expiration date? What’s the occasion?
  5. WHY should your customer purchase the product? Is it better than the competition? Is it useful? Will it improve quality of life?

(more…)

What Is Working On Mobile Today For eCommerce Websites?

Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of traffic coming from mobile (40.3% phones/10% tablets) and just 49.7% from computers.

This study exemplifies the importance of mobile. It demands we talk about what is working on mobile today for eCommerce websites.

Let’s talk about design and development strategy as well as some unique marketing strategies for mobile users.

Responsive Web Design

We’ve talked about mobile conversion rates before and how important it is that your eCommerce website be responsive and mobile-friendly. (see my note at bottom of post about mobile testing). A responsive website changes size and adjusts to the users screen size. This is so important to the success of your eCommerce experience.

(more…)

popup-strategiesPopups are annoying, right? Sometimes. Okay, usually they are annoying.

Popups don’t work, right? Wrong.

Popups work. They usually work very well. (See my 2012 post on testing opt-in email popups.)

Why are marketers across the Internet suddenly so interested in popups when before everyone thought users hated popups? Technology, coupled with etailers using popups in more strategic ways, have led to more and more ecommerce conversions and sales.

Take for instance, Nikky from Etsy shop, Nikky in Stitches. She installed a popup to capture email addresses, and she saw a subscription rate of 5.5%. She found that an entry popup with a timed delay of 2 seconds led to an incredible 1,375% increase in email subscriptions.

(more…)

eCommerce Industry Stats Bounce Rates

Bounce Rates can be intimidating and downright frightening for many website owners. But, in this blog post, we’re going to demystify the lovely Bounce Rate.

We’re going to take a long hard look at eCommerce industry stats on bounce rates. And, we’re going to give you some tips on how to deal with them.

First, let’s define Bounce Rate using Google’s definition:

Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and they had no need or interest in going to other pages.

In less vague terms, Bounce Rate is the percentage of visitors that go to only one page before leaving your site.

(more…)

Conversion Rates Stats

What is the eCommerce conversion rate for your site?

Maybe you know the answer. Maybe you think your ecommerce site’s conversion rate is good enough. Or, just maybe, the term conversion rate makes you want to duck and run because you don’t really know what it means or how to make it better.

Before we get into ecommerce industry stats for conversion rates, let’s define the term:

People who convert on your website have taken an action. They’ve purchased something (your #1 goal!), signed up for your email newsletter, created an account, downloaded something or contacted you through your website’s contact form. You find your conversion rate by dividing the total number of conversions by the number of site visitors.

(more…)

Are visitors fleeing your website in droves with zero engagement or interaction? Here are eight things that are making your bounce rates sky-rocket. Fix them, or you’re sunk.

Content Not Satisfying Searcher Intent

unsatisfying content

Image via Flickr from Mdanys

People visit your website to find information search results have led them to believe your pages contain. Serving them content riddled with sales language, lacking in-depth information, or is boring to read will cause searchers to leave your site. Sentences stuffed with search engine optimization keywords won’t address user concerns either — and may trigger a Google algorithm penalty. (more…)

Web Page Test is an extremely important tool to be ab to identify bottlenecks and speed issues on your site. It allows you to create website speed test waterfalls to help you specific problem areas on your site and speed issues you may not even knew that you had.

Maxly Website Waterfall

Maxly Website Waterfall

Maxly Creates new 1 cent Pricing for Automatic Waterfalls

With Maxly’s new Automatic Web Page Test Waterfalls, you’re able to automatically track your site’s speed and see exactly when a problem happen, and what caused the problem. It also helps identify when you make changes to your website, the impact it is having on the speed of your site.

Maxly has now introduce a new pricing model of 1 cent per test with minimum fee of only $23/month for their Waterfall management and monitoring system. It includes a lot of amazing features and capabilities. You can even track your competitors and see if they start getting faster than you!

Just like everything in life, marketing has some basic rules that you’re supposed to follow. However, in some cases, your marketing benefits from breaking these rules. While you don’t want to break all of the rules all of the time, remember that these are not set in stone.

1. Keep Your Focus Unwaveringly

4546017269_ddac803025_b

Image via Flickr by Mark Hunter

Rule: It’s said in the marketing world that you should keep your focus. What should you be focusing on, exactly? The rule is that you should focus on your marketing strategy and conversions. Without conversions, you’re not going to make any money. So, you need to do anything and everything necessary to increase the people coming to your landing page, which will in turn help you sell more.

How to Break It: Let’s be honest – making money is most likely the reason you have a landing page in the first place. You want people buying your product or service. However, the best way to do this is not to constantly focus on getting people in the door. If you do this, you’re going to end up getting the wrong people. Instead, focus on your customers. Figure out your target market and use it. In addition to this, you’ll want to split your focus between a few things. Customers, marketing strategy, and your landing page layout all need to be on your mind.

(more…)

Cool Free Tool: Is My Site Broken by Maxly

Maxly has launched a cool free tool that accurately and quickly checks any website for breakages, browser incompatibility, and many more factors that commonly cause poor user experience and failed conversions. This great free website check tool will analyze your website and provide feedback to help you fix any breaks that may be costing you money.

Need an example? What if your payment funnel is broken? How long would it take before you knew this, and could get it fixed? How many dollars would be lost if your ability to take payment on the most popular version of Chrome was compromised for an hour or two? The most used Chrome version accounts for 18 percent of all internet traffic, so that means your profit for those few hours decreased by at least as much. No design team is perfect, so this tool does the difficult work for you, identifying possible problems that the team has missed, automatically.

Is My Site Broken free tool

Is this just another synthetic test?

That’s a great question, but c’mon, you know us better than that. Would we waste your time talking about just another synthetic website test? Of course not! This website check tool is intuitive, using what we like to call “bloodhound analytics” to sniff out the root of your failed conversions. Synthetic tests only check your site for predetermined, preprogrammed factors. But let’s be honest, if we knew which sectors were breaking well enough to program a synthetic test to examination their function, we wouldn’t need the test right? With this free website check tool, you’ll get a website report that grades each main class of your website against the industry standard. Know exactly how you stack up against your competition and how you can better your company to gain an edge on the competition. (more…)