eCommerce Conversion Rates, Stats & Best Practices For 2016

For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift.

In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016.

First, let’s look at the average eCommerce conversion rates (the percentage of people who take the desired action on your website).

Conversion Rates

According to one source,  the average conversion rates are as follows:

  • First time visitors: 5.10%
  • Repeat visitors: 2.50%
  • Cart abandonment rate: 71.30%

Another source finds that product page conversion rates average about 8%. What does this tell us? It suggests that shoppers are entering websites more often through product pages instead of the home page.

This same study says that the top converting product pages are doing so at a 59% rate, while the bottom brands hover around .10%.

And, yet one more source sites average eCommerce site conversion rates between 2-3%.

While these rates vary a lot, we can point you in the right direction with the following info on conversion rates:

  • 0-1%: Not good. Something might be broken on your site, and you need help.
  • 1-2%: Below average. Check your incoming traffic and assess weak points on your pages.
  • 2-3%: Average. It’s still a good idea to assess problems on your site.
  • 3-5%: Very good. You’re getting somewhere now. Keep working at honing your conversion rate and see if you can leap any higher.
  • 5% and above: You are the cream of the crop. Keep up the good work.

Worth noting is that while there are average conversion rates, a great goal is to strive for a rate that is better than the one you have right now.

Make sure that when you are looking at average conversion rates, you are comparing variables that are similar. For example, is your traffic similar to the average conversion rate of the site you are looking at?

Conversion Stats

Now we’re going to look at eCommerce stats per device. These rates were found depending on the device the customer used to place on order on retail sites:

  • Tablet: 9%
  • Phone: 20%
  • Desktop: 71%

These numbers are as of April 2016, and they show that the number of mobile orders (phone and tablet) out of all eCommerce has increased to 29%, up from 25% in 2015.

Mobile ordering is gaining on desktop ordering, although it remains at the top.

When it comes to the platform, iOS devices reign as leader:

  • Apple mobile devices account for 75% of mobile eCommerce orders.
  • Android devices account for 24%.

In 2016, these channels are driving eCommerce:

  • Organic: 21%
  • CPC (cost per click): 20%
  • Email: 18%

These numbers are similar to 2015 and drive home the importance of a multi-channel marketing strategy.

Conversion Best Practices

Now that we’ve looked at rates and stats, let’s look at the best practices for eCommerce conversion rates in 2016.

Quality product images. This is the single most important thing on your eCommerce product pages. It’s what entices your website visitors.

Your product images let them know what they’re getting. Not only do you want great images, but you want zoomable images. The zoom function is imperative.

Your customers want to see your product from all angles and at enlarged views. Consider showing alternate views as well as the product in action. For example, if your product is jeans, show a model wearing them.

Rotating 360◦ are a bonus for your eCommerce shoppers.

Consider Golfsmith who claims that when they use the rotating spin feature, their conversion rates are at least 10% and as much as 30%-40% higher than products without it.

Another way to increase conversions is to use product images in the search window. This has been known to increase conversions as well.

Quality product information. Your customers want to know more about what they’re purchasing, so your product descriptions matter.

You want to give potential buyers enough information that they are convinced your product is the right one for them.

Your sales copy should be clear and concise and not misleading.

One trick when writing product copy is to include both a short and a longer version. The short version should capture the essentials of your product – the who, what, when and why. Then, visitors should be able to click to a longer version.

In the longer version, you can give more specifics and details. The long version should include absolutely everything there is to know about the product.

Another tip for writing product copy is to take what the manufacturer wrote, and then rewrite it. The flavor of the copy should be uniquely yours. Talk to your customer and tell them why you like the product.

Product videos. Everyone appreciates your quality images, but some people want more. Give it to them in the form of a video.

A video helps your customer experience your product in real time. We encourage you to try videos for a few of your product pages and see if you see a lift in your conversion rates.

Offer free shipping. Statistics show that free shipping is a great way to increase your conversion rates.

Nearly half of online retailers offer free shipping, and if you aren’t one of them, it’s time to start.

High shipping costs is one of the biggest reasons why people abandon shopping carts or decide to visit a brick and mortar store to make a purchase.

Not sure you want to offer free shipping? Test it out and see if it works for you.

You can also offer free shipping as an exit pop-up when someone gets ready to abandon a cart, or send the offer in an email to someone who has filled a cart in your store.

Offer sales and specials. Online customers are conditioned to wait for the sale or special offer. Do some testing on this practice and see how it works for your site.

Provide enhanced search. In other words, make searching your site easy. Your customers need to find the products they want, and quickly.

Using auto-suggest search functions is a good idea.

In addition, offer filters to your customers. Let them filter products so they get exactly what they want. Once on the product page, you can always show them related products or things you think they’d be interested in.

Provide online customer service. Live chat is the wave of the future because it makes shopping so easy for your customers.

Road Runner Sports does a great job with customer service. In addition to chat options, look at the amazing amount of info provided on their product pages:

  • Short and long descriptions
  • Videos
  • Customer reviews
  • Fit Experts
  • Personalized shoe finer
  • Items you might also like
  • A reminder after you add an item to the cart of another product you might need.

They’ve really thought of everything.

To Conclude

We’ve looked at eCommerce conversion rates, stats and best practices for 2016. Now it’s time to put it all into action on your own eCommerce site.

We’ll leave you with a few more best practices.

  • Include customer reviews whenever possible.
  • Show your badges and awards.
  • Display your security certificates so people feel safe shopping your site.
  • Offer easy returns.

Don’t forget to put your A/B testing to work for you. Keep what’s successful and ditch the rest to increase your eCommerce site’s conversion rates.

If you are ready to squeeze more profit out of your website by using customer acquisition tools to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase new customer leads. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Nick de Partee

7 Tools To Include In Your Customer Acquisition

You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important.

When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right.

So, to help you be as efficient as possible when trying to attract new customers, we’re going to discuss seven tools to include in your customer acquisition plan.

#1: Set Your Goals

Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.”

Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read.

Your first tool is goal-setting. It will not only shape your customer acquisition plan, but it will also shape the people you hire and the lead generation tactics you set into motion.

Here are some possible goals you might set when it comes to customer acquisition:

  • Increase website visitors by X%
  • Convert more website visitors into actual leads by X%
  • Convert more leads into paying customers by X%
  • Increase new customers by X amount in a certain time frame.

Be sure that when setting your goals, they are specific. You don’t want to set vague goals. You also should limit your goals to a certain number in a certain time frame.

In addition, your goals must be measurable – this is data analysis. They must be achievable and realistic – don’t set goals that you have no chance of achieving. Lastly, your goals must be time-bound – keep to a time frame.

For example, focus on one or two goals and set deadlines for each one. You might say your goal is increasing web visitors by 25%, and you’ll write four blog posts, send two emails and spend two hours per week on social media for one month.

This is an infinitely trackable goal. It enables you to track and monitor your results with relative ease.

#2: Define Your Target

Do you know who your market is? If not, an essential tool in your plan is defining your target audience. You have to know your ideal customer if you want to reel them in.

While it’s important to know their demographics such as gender, household income, where they live, interests, etc., there is much more to defining your target market.

You’re looking for the people most likely to buy what you’re selling. For example, if you’re selling men’s work shirts, women probably aren’t your target market. Likewise, if you sell a gaming app geared toward teenagers, the elderly set isn’t your target.

Defining your target – in other words, the people you want to market to – involves really getting to know these potential buyers.

  • Are they using Facebook or Snapchat?
  • Do they prefer to surf the web on their phones or tablets?
  • What motivates them?
  • What are their problems? How can you solve them?

Once you really understand your target, you can move forward with your customer acquisition plan. You can now target the right people at the right time for the best chance at success.

#3: Estimate Costs

Before you dive into your strategy, you want to estimate the cost of acquiring new customers. This is referred to as CAC (cost to acquire customers).

You find this by taking the cost of your sales and marketing expenses over a specified period of time and dividing it by the number of customers you acquire. This can be hard to do when first starting out, so make your best estimates.

#4: Hire Talented Staff

What if you craft a great plan, know your target market and have the budget to spend, but you don’t have the right people to implement your plan?

You can probably guess the answer. Make sure that you have staff on board who can take your customer acquisition plan through from beginning to end.

#5: Define the Acquisition Funnel

This means knowing and understanding where your customers come from. What does their journey look like?

For example, you want to know the following information:

  • How does your customer learn about you?
  • What makes them consider your product or service?
  • Why would they prefer you?
  • What makes them decide to purchase?
  • After the purchase, how do you create loyal customers who then advocate for you?

You also want to break your funnel down so you know how people are getting to your landing pages. Is it SEO, social media, email marketing, referrals, organic search, paid search or word of mouth?

Are there any leaks in your funnel, and can you plug them?

#6: Use Various Channels

In your plan, outline the channels you will use to put your customer acquisition plan into action. Here are some things to consider:

  • Create your landing page for each campaign. Include a strong call to action, vivid imagery and catchy headlines and text.
  • Identify which social media platforms appeal to your target audience and concentrate on those.
  • Use content marketing tactics – a blog, webinar, podcast, eBook or video.
  • Consider and evaluate pay-per-click options.

You want to continue to test and refine your landing page and your channels to improve your conversion rate optimization.

#7: Track and Measure Data

Your successful customer acquisition plan depends on constantly testing and measuring your data. Set up your data collection well in advance, and don’t neglect to track and measure your data.

Set specified times during each campaign to analyze your data – don’t wait until the end. This way you can make adjustments if necessary.

To Conclude

Now that we’ve looked at the seven tools to include in your customer acquisition plan, it’s time to get started.

It can be easy to implement the plan but forget to analyze the data. Yet, this is incredibly important to your customer acquisition plan. With proper analysis, you can make adjustments in your strategy to meet your customers’ and your businesses’ changing needs.

Your goal-based acquisition plan has a process and a strategy that you set into motion. You then use a set of tactics to reach your goals.

How will you know if the tactics you set into motion aren’t working? That’s where the analysis comes in. Don’t bypass the tracking and measuring.

It will help you fine tune your customer acquisition plan to meet the needs of your ever-changing customer.

Lastly, remember that plans change. But, that doesn’t mean you don’t need one. You must have a plan for customer acquisition that includes all the details mentioned above as well as an understanding that plans evolve.

Not sure how to optimize your customer acquisition plan? We can help.

If you are ready to squeeze more profit out of your website by using customer acquisition tools to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase new customer leads. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Drew Collins

Email Signup Form Best Practices and Stats For 2016

We are nearly half way through 2016, and we can announce with great confidence that email marketing continues to top the charts when it comes to digital marketing tactics.

How can we say this with such certainty? It’s simply because multiple studies continue to report that email marketing is the most effective way to get and convert new leads, build awareness and retain customers.

But, you have to have an email list to send emails to, right? The email signup form on your website is one of the best ways to acquire new leads.

While many people can put a signup form on their website and send out an email, they aren’t necessarily doing it in the most advantageous way. Today we tell you how to create a really good signup form so you can send out top-notch emails.

Let’s look at email signup form best practices and stats for 2016. We’ll discuss the best way to create your forms so you can begin and nurture a relationship with your current and future customers using email marketing.

Here are the best practices for your email signup forms:

Use a Limited Amount of Fields

In the case of your email signup forms, shorter is better. Eliminate distractions and save your website visitors time by using only the amount of fields that are absolutely necessary.

Your goal is to reduce “friction” for your customers. What do we mean by friction?

Friction is your customer’s psychological resistance to your form. Consider the form that asks for 10 fields. One might say this form is full of friction. It forces your potential subscribers to think. It makes them rethink their decision to sign up.

Forms with friction take too long to complete and result in interrupted momentum that may keep customers from taking your desired action – completing the form.

Every single time you ask for a new field, you risk increasing your form’s “friction.” This is why we recommend using very few form fields. If you can get away with it, just ask for the email address or if you absolutely must, the email and first and last name.

Consider one study that shows a form with five fields outperforming a form with nine fields by 34%.

Remember – the goal is ultimately the lead. Your sales staff can get the rest of the details later.

When creating your forms, always ask yourself, “Is the additional information I think I need worth losing a potential lead?” If the answer is no, and it usually is, stay away from multiple form fields.

You can also ask yourself if you’ll lose anything if you have to wait for additional information? Remember – the lead is more important than the extra info. Only ask what’s absolutely relevant.

Consider Internet giant, Expedia. They saw an increase in profits of $12 million a year after removing “company” from their booking forms.

Keep It Simple

Consider using simple, straightforward graphics to direct users to your contact forms. Help your user focus on the call to action you want them to take.

Keep your page simple, without any distractions, so your customers have a clear path to your signup form. This helps your overall conversion rate.

Tell Them What They’ll Get

At the top or bottom of your signup form, tell your website visitors exactly what they can expect. Here are a few examples of things to include to make it personal:

  • If it’s a sales lead, let them know when they can expect an email or phone call.
  • Tell them how many emails you’ll send them each month.
  • Let them know what kind of information they can expect in your emails.
  • Promise to keep their information private.

Use Only Mobile-Friendly Forms

According to Litmus, who tracks open rates of more than 12 billion emails, April 2016 saw an increase of email open rates on mobile rise to 56%. Desktop opens remained steady at 19%, while web mail decreased to 25%.

What’s this mean for your email signup forms on your website?

It means that your signup forms must be mobile-friendly and responsive to screen size because your website customers expect it. Having mobile-friendly forms also means it’s easier for customers to signup which in turn leads to a higher conversion rate.

It’s worth noting here that you need to pay special attention to your website, your website forms and your email marketing. The entire digital package should be responsive to screen size for increased ease of use.

Use Social Proof

These days, more than ever, web-surfers feel better doing something if they know others have gone before them.

You can use any of the following ideas to “prove” that it’s a good idea to join your email list:

  • Use customer reviews or testimonials.
  • Use quotes, like “thousands sign up each week” or “join a community of 10,000 subscribers.”
  • Mention who they’ll be joining, especially if they are well-known names.

Use Large Buttons

Large buttons serve two purposes. First, they make it easier for mobile users to click.

Second, small buttons can get lost. Use large, bright submit buttons that can’t get lost on the page. Make the button as wide as your input fields.

While talking about the button, we encourage you to test your call to action. While “submit” may work for some, “get pricing” may work for others. Test and test again to learn what works for you.

Use Double Opt-Ins

For years people have used captchas on their signup forms. Unfortunately, that’s just another form field.

You can try the double opt-in – it not only helps you avoid unwanted spam, but it eliminates a form field. Again, we encourage you to test which method works best for you.

Stay Clear of Long Drop-Down Lists

This falls into the category of asking for too much information. Plus, drop-down lists are often difficult to complete, especially on mobile phones.

If you must offer options, consider the check box or radio buttons. Only use these when your choices include less than six.

Use a PopUp

One last best practice is to use the email signup form pop-up. This allows you to grab visitors as they arrive or get ready to leave your website. It’s a great way to reach out to customers one last time before they click away.

Final Thoughts

To improve your conversion rate optimization, you’ve got to acquire a lead. How? You get your leads and increase your conversions through your email signup forms.

Online lead generation depends on your signup form. Continuing the relationship with your customer continues through your email marketing. The two are forever tied together.

One of the biggest challenges for email marketers is getting into their customers’ inboxes. Today, we’ve looked at some email signup form best practices and stats for 2016 so you can grow and nurture a healthy email list.

Email signup forms are a great strategy for increasing your conversion rate optimization. It’s time to optimize your landing pages with great signup forms.

If you are ready to squeeze more profit out of your website by using email marketing to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase email conversions. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Fabian Irsara

Why You Should Be Conducting AB Testing On Your Email Marketing

You’ve heard from us on many occasions that A/B testing is a great tool to optimize your landing pages. We’ve told you that for each test you run, you learn something new about your audience – something that helps you reach them more effectively.

You’ve learned what it takes to meet their needs while improving your conversion rate optimization.

The same holds true for email marketing – A/B testing is a good thing. It’s the key to your email conversion rate.

So, today, we tell you why you should be conducting A/B testing on your email marketing and some best tips for doing it.

What is AB Testing?

Just the mention of A/B testing might sound complicated and quite daunting. But, we’re here to tell you that it’s not as hard as it sounds.

A/B testing is the method you use to test your best guess about human behavior. In other words, you are testing what you think they’ll respond to.

Using your email platform, you can perform these “split” tests quite easily testing things such as headlines, send times, content and images.

Let’s simplify A/B testing. For example, you’ve written a blog post, you’re ready to send it out through email, and you’ve chosen two images. You want to know which image is more compelling for people, so you set your split test with the same content but two different images.

In your email app, you set your A/B test to learn which one garners more opens. The app chooses a winner, and your winning email is off to the rest of your list. It’s just that easy.

You’ve just used an A variant and a B variant as a split test to gauge the response of various headlines, calls to action or images.

If you’ve ever wondered what the best open times are for your emails, you can also test send times.

The best part of email A/B testing is it requires very little effort on your part. You pick the one item you want to test, set it up, choose how much of your list you want for test subjects, and then you let the program do the heavy lifting for you in determining which test is the winner.

A/B Testing Best Practices

As easy as A/B testing is using various email platforms, there are few general best practices to guide you through the process.

First, you want to have a reason behind what you’re testing. Don’t just test for the sake of testing. Ask yourself what you’d like to improve. Is it open rate or click through rate?

Why are you testing? Do you want to learn what subject lines engage your audience? How about personalization? Do you want to know if the personal touch gets more opens? Does your audience respond to images with people, landscapes or humorous images? Does your audience respond better in the morning or evening? Should you use numbers in your subjects?

These are just some ideas when it comes to the purpose of your A/B test. You can pick any, just be sure to pick one reason why.

Next, you want to be purposeful in your test. Make sure that the item you’re testing is bold. For example:

  • Test an image of a woman and an image of a man.
  • Test a red call to action button against a blue one.
  • Test a subject line that is personal against one that includes stats.

When you are very deliberate with the items you are testing, you can use a smaller sample size. In addition, we recommend only testing two variants. Some programs will allow you to choose more, but two gives you better results.

Here are some ideas of things you can test:

  • Call to action
  • Subject line
  • Testimonials – included or not included
  • Layout of email
  • Personalization
  • Body Text
  • Headline
  • Images
  • Your Offer – for example, you might offer free shipping in one email and 20% off in another.
  • Send time (change hour or even day)

Before acting on future emails from the result of your last A/B test, make sure your results are statistically significant.

What do we mean? Well, if test A nets 2535 opens while test B nets 2756 opens, that’s not much of a difference. Be careful here when making a decision on test results.

While your program chose a “winner,” a small statistical difference doesn’t necessarily mean one is that much better than the other. Keep testing until you get results that statistically meaningful.

Once you’ve done the test, it can be easy to forget about it. Some marketers test the email and leave it at that. But, what if you learned that your email subscribers preferred images of women in your A/B test, yet in subsequent emails you used images of men?

That isn’t a good use of your testing data. If they preferred images of women in one email, continue to test this theory for a few more emails. If women win out, use images of women in future emails.

Final Thoughts

A/B testing is the key to emails that convert. Improving your conversion rates is after all one of the main goals of your email marketing.

A/B testing gives you the ability to improve not only the email you are testing, but the performance of all future emails.

It’s the best way to make measurable improvements with your email marketing. A/B testing gives you statistical data on the tactics that work with your chosen audience.

Keep track of your testing results and make a list so you can continue to test to see if you get the same results.

Your email A/B testing lets you reach your marketing goals while improving your email open rate, click through rate and conversion rate.

Each time you get statistically significant data, and act on it, you are one step closer to your goals.

It is important to continue testing on an ongoing basis. People and their needs change daily, so it’s important to test and keep track of your results.

One great strategy to use with your email marketing is linking email articles to your website. Are you ready to handle the traffic with optimized landing pages?

If you are ready to squeeze more profit out of your website by using email marketing to skyrocket growth among your current customers, that’s great! We’re here to help you optimize your landing pages to increase email conversions. In fact, we promise you we’ll do just that.

With our guarantee, you can rest assured we will increase your profits through landing page optimization.

If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today.

We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.

Image: Lachlan Donald

Improve Customer Retention With These 5 Tools

Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention.

What’s more, 63% of businesses feel that customer acquisition is a more important goal.

So, even though it’s more cost effective to improve customer retention, companies tend to throw marketing dollars at courting new business.

In this article, we encourage you not to neglect your best business prospects – these are your current customers. Create a strategy for customer retention to watch your profits soar.

Today, we look at how to improve customer retention with these five tools. First, let’s look at customer retention:

What is Customer Retention?

Studies show that retaining customers is better for your bottom line than working hard to acquire new ones. But, just what does customer retention mean?

Customer retention is the process you go through to encourage your current customers’ loyalty. Customer retention strategies work together to encourage your repeat business.

Consider this definition by Impact Learning Systems:

By definition, customer retention is the activity a company undertakes to prevent customers from defecting to alternative companies. Successful customer retention starts with the first contact and continues throughout the entire lifetime of the relationship.

Since customer retention is one of the most powerful ways to grow your business, we’re here to tell you that it is doable. The best part about customer retention is that you already have a relationship with these customers because they’ve already made at least one purchase from you.

They know your business and a little about at least one of your products. Now, it’s up to you to convince them to move forward with your business again and again. To help you do that, here’s how to improve customer retention with these five tools.

#1: Build Relationships

The most important part of your customer retention strategy is relationship building. Once your customer makes the first purchase, it’s time to personalize the message.

This allows you to tailor information to each customer’s needs.

For example, let’s say you purchase a pair of jeans on an eCommerce site. That company may then send you an email with product recommendations that might go with your new pair of jeans.

Alternatively, you might sell vacuum cleaners online. You could continue to build the relationship by offering emails that include cleaning tips and product recommendations on vacuum cleaner bags.

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8 User Acquisition Tactics That Could Skyrocket Your Growth

It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time?

All of this makes you feel super-charged, like you are doing everything exactly right.

What if this happened on such a regular basis that your company was in a constant state of growth?

In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen.

If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show you some strategies you can implement to boost your growth.

Take it easy and don’t try to implement them all at once. You’ll find many ways to gain traction and jump start growth, but what’s important is that you do what works the best for your business. This may mean trying a few tactics, testing and revising for the best growth improvement.

Let’s dive into eight user acquisition tactics.

#1: Great Products

No list on acquisition tactics would be complete without stating the simple fact that to grow your business, you first have to offer a great service or product.

What’s more, your products and services have to be ready for acquisition. Before beginning the process of on-boarding customers, make sure your product is completely ready for public consumption.

Additionally, ask yourself if your increase in growth-type activity can be handled by your servers and your staff.

#2: Landing Pages

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5 Customer Retention Strategies To Keep Your Customers Happy

For many years, companies have spent the majority of their marketing budgets and marketing manpower on customer acquisition. They thought that if they could only reach more people, they would sell more.

Today, as studies abound on the Internet, companies have powerful data to back up the importance of customer retention. To that end, businesses across the world are focusing their marketing efforts on how they can motivate their customers to return again and again.

In today’s article, we’re going to introduce you to five customer retention strategies to keep your customers happy.  Content customers are motivated to purchase again, and they’re more likely to be ambassadors for your brand.

#1: Communicate Frequently

You’ve probably heard the term, “top of mind.” To retain your current customers, you have to stay at the forefront, so when they’re ready to purchase, it’s you they think of.

One of the best strategies for staying in touch is through your email marketing and blog posts full of tips and tricks. Personalized marketing that provides valuable content at the right time is key to relationship building.

Content really is king – when it adds value to your customer’s life. With your blog and email marketing, you provide actionable, engaging and often highly entertaining information to your customers.

For example, let’s say you are a real estate company. You might provide 10 tips on how to stage your house for the sale. This is a great blog post published in the spring as homes start to hit the market. This also indirectly promote your services.

Your customers will remain happy and stay engaged when you provide the personal touch and targeted information.

#2: Reach Out Using Automation

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How To Use Landing Pages To Increase Email Subscribers

The most important pages on your website are your landing pages. Why? This is where you earn the trust of your website visitors, provide them something of value, and in the end, convert these folks into viable leads.

Yet, many businesses aren’t leveraging the potential of their landing pages. In this article, we’re going to talk about how to use landing pages to increase email subscribers.

If you haven’t been using your landing pages to drive your email list, you might wonder about their purpose. And, perhaps you haven’t even looked at your conversion rate. So, first, let’s uncover some information about landing page conversion rates.

Conversion Rates Uncovered

With the average landing page conversion rate hovering around 2.35%, many pages often hit conversion rates well above this, and some push well into the double digits. How do they accomplish this?

We’ve got a list of some quick tips for increasing your landing page conversion rates from good to great.

  • Explain the value of your offer. Don’t make people guess.
  • Reduce your website visitor’s risk. Offer a testimonial or other social proof. This helps your visitor feel more comfortable handing over their email address.
  • Use scarcity. You can do this by limiting the quantity of your offer or reducing the time frame that it’ll be available. Your website visitors are more apt to sign up for your offer if it’s only available for a limited time frame, or you’re only offering a limited amount.
  • Ditch landing page distractions. Create your landing page so it is simple and straightforward. You should also think about reducing navigation options so people don’t get distracted and wander off.

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7 Tools To Make Automated Email Marketing Incredibly Easy

Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.

This means they want to see your emails.

With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.

If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.

In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.

Defining Email Automation

Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.

Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.

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How To Use Automated Email Series To Increase Customer RetentionDid you know it costs you more to obtain a new customer than it does to retain a current customer?

In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers.

You’ve probably heard the term “low hanging fruit.” This is a thing or person that can be won, obtained, or persuaded with little effort.

The low hanging fruit, or customer, is the place to start when it comes to increasing customer retention. It is much easier to create and nurture loyal customers than it is to get a brand new one.

In this article, we look at how to use automated email series to increase customer retention. First, let’s talk a bit about retention.

What is Customer Retention?

For your business, customer retention means the number of customers that come back and purchase from you again and again. Its direct opposite is customer churn – this is the number of customers who don’t buy from you consistently.

Customer retention hinges on several key factors:

  • It’s important to attract the “right” customers. This is your target customer – your ideal. The right customer has more potential to stick around.
  • The first activation is integral. By this, we mean encouraging your customer to take the desired action on your landing pages. Initially this may not mean they actually purchase something from you. It is simply the first action they take with your business. This activates them on their buying journey.
  • Follow up is also key to retaining customers. This is where lead nurturing and automated email is at its best. You want to do your best to spend time building a relationship with your customers to maximize retention.

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